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May 22, 2024

Finding Happiness and Building Bonds in Life and Business 202

Finding Happiness and Building Bonds in Life and Business 202

Have you ever found yourself pondering the true essence of happiness while navigating the ebbs and flows of life? This week, we unfurl the canvas of our lives, touching on the poignant reality of social isolation and the heartening embrace of community spirit. Join us as we recount the lessons and laughter from a weekend vendor event that proved to be more than a fair-weather friend, and the relationships that blossomed from the shared belief in our craft.

We all know that family ties can be as complex as quantum physics, but who would've guessed the unsubscribe button could stir such a storm of emotions? In a candid conversation, I pull back the curtain on the intricate dance of email marketing and familial bonds, revealing my personal tussle with non-engagement from those closest to me. We also delve into the art of 'relationship retail,' where the currency is connection, not cash, and explore how these genuine interactions can become the cornerstone of a thriving business.

Don't miss the heartwarming moments where strangers turn into staunch supporters, wearing their loyalty on their sleeves, quite literally. From the unexpected wisdom of a fellow vendor like Matt Perkins of Ledgeway Farm to the realization that sometimes, it's the customers who become closer than kin, we traverse the landscape of modern connections. So, settle in for a journey through the power of being present, the pursuit of happiness sans the tears, and the subtle art of being the 'gravity' in your own life.

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Chapters

00:01 - Reflecting on Life's Challenges and Happiness

05:42 - Vendor Event Success and Growth

15:13 - Building Relationships Through Small Business

26:09 - Prioritize Family, Be the Gravity

37:04 - The Importance of Relationships in Retail

51:13 - Building Relationships for Success

01:04:45 - Unsubscribe Button and Family Relationships

01:10:16 - Finding True Happiness in the Present

01:19:09 - Loud Proud American Social Media Channels

Transcript
WEBVTT

00:00:01.002 --> 00:00:20.853
As a busy weekend ends before another begins, we pause to recap the results, we discuss the impact an anti-social society has on the rest of us and we ask ourselves if our friends and family truly want the best for us.

00:00:20.853 --> 00:00:28.013
And we end the show with a simple philosophy that unlocks true happiness.

00:00:28.013 --> 00:00:34.414
All that and more on today's episode of Share the Struggle Podcast.

00:00:34.414 --> 00:00:37.548
Let me tell you something Everybody struggles.

00:00:37.548 --> 00:00:43.005
The difference is some people choose to go through it and some choose to grow through it.

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The choice is completely yours.

00:00:45.450 --> 00:00:51.368
Which one you choose will have a very profound effect on the way you live your life.

00:00:51.368 --> 00:00:59.106
If you find strength in the struggle, then this podcast is for you.

00:00:59.106 --> 00:01:05.975
Do you have a relationship that is comfortable with uncomfortable conversations?

00:01:05.975 --> 00:01:11.691
Uncomfortable conversations challenge you, humble you and they build you.

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When you sprinkle a little time and distance on it, it all makes sense.

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Most disagreements they stem from our own insecurities.

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You are right where you need to be.

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Ooh, ooh, ooh, ooh.

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What it do, what it do Way too bad.

00:01:59.492 --> 00:02:01.472
Episode 202.

00:02:01.472 --> 00:02:07.617
Hello chap, I don't know why, just the way the two sounded when I let it out there.

00:02:07.617 --> 00:02:11.082
I just I don't know man, I just felt so.

00:02:11.082 --> 00:02:15.411
Distinguished governor, hello chap, episode 202.

00:02:15.411 --> 00:02:19.811
Speaking of 202, I just spent a lot of time on Route 202 over the weekend.

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Anyway, this is already off to a weird start.

00:02:23.929 --> 00:02:25.453
God damn.

00:02:25.939 --> 00:02:36.866
Episode 202 of Share, the Struggle podcast, that's 202 consecutive weeks of me and you, and hot damn baby, I must say you look beautiful today.

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You do you really do Something?

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You're doing new.

00:02:41.264 --> 00:02:41.747
What is it?

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Haircut what did you go to Main Street Barbershop and get that thing lined up?

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Or did you go see Jenny and get your hair did?

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What is it?

00:02:50.431 --> 00:02:51.092
What is it?

00:02:51.092 --> 00:02:51.760
What did you do?

00:02:51.760 --> 00:02:54.349
Boo, something's got you looking oh so good.

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Maybe it's the way the sunshine is hitting you, because that sun is finally shining y'all.

00:03:00.986 --> 00:03:03.289
The heat is about to kick in.

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They're calling for a heat wave.

00:03:05.593 --> 00:03:06.580
You know what's ridiculous?

00:03:07.242 --> 00:03:18.461
I didn't feel this way until about 20 seconds before starting this recording today, but all of a sudden, my nose isn't functioning, I'm not breathing up my damn nose and my eyes are itching.

00:03:18.461 --> 00:03:22.707
I've got the windows and doors open trying to let the breeze on through here.

00:03:22.707 --> 00:03:27.936
You know, get that winter staleness out of here.

00:03:27.936 --> 00:03:33.171
Yeah, I just wanted to say we are gathered here today.

00:03:33.171 --> 00:03:34.735
I don't know why.

00:03:34.735 --> 00:03:43.222
I don't know why I have this thing where sometimes words rhyme in my head and then it makes me just go down this rabbit hole of nonsense.

00:03:43.222 --> 00:03:49.985
Maybe, I don't know, I could be an old Englishman, or I could be a southern preacher, I don't know.

00:03:49.985 --> 00:03:51.490
It all just kind of happens.

00:03:51.490 --> 00:03:55.891
But shit, man, I guess my allergies are kicking in with the windows open.

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God, oh, stuffy.

00:03:59.586 --> 00:04:02.372
That was probably really annoying to hear me do that, wasn't it?

00:04:02.372 --> 00:04:04.040
Right on the microphone like that.

00:04:04.040 --> 00:04:06.162
What a dick.

00:04:06.162 --> 00:04:06.782
This guy is.

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All right, disclaimer y'all.

00:04:08.742 --> 00:04:22.990
I was asked before episodes to let everybody know if it was going to be an emotional episode, if it was going to be like a tearjerker, because we've had a few tearful ones here as of late, and I'm just putting it out there no tears today, people.

00:04:22.990 --> 00:04:30.052
No tears, okay, unless we just get moved by the Spirit and it sets me free.

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And if that's the case, then here's my apology for me.

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Okay, but I'm not going into this with intentions of tears or anything emotional.

00:04:40.158 --> 00:05:04.497
We're going to have a fun show today because that loud, proud american schedule is really kicking into gear and we just wrapped up a ridiculously busy weekend and I just kind of wanted to come on here and hit y'all with the recap, let you in and then also share some things with you, some surprising things with you, some observations, observations that I've made.

00:05:04.497 --> 00:05:15.329
I'd like to share with you some philosophies and you got to tune in all the way to the end because in the end, we are going to share a simple philosophy that you probably heard before.

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But if you focus on it, if you spend time thinking about it and you actually try to implement it, it is the key to unlock true happiness.

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Yeah, it's all in today's show.

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Don't forget, if you like today's show, to share it with someone you know, hopefully somebody you like.

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That'd be the way to do it.

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Hit, subscribe, grow the tribe, find all things podcast related over to sharethestrugglepodcastcom.

00:05:42.766 --> 00:05:56.644
I've been noticing a lot of different cities and states popping it up and man, every time I say that I wish I would have written down before I came on here what they actually were, because it would be a lot cooler if I could share them that way, because I'm a big idiot.

00:05:56.644 --> 00:06:01.230
But instantly I'm also just kind of thinking about Detroit.

00:06:01.230 --> 00:06:04.067
I've got a few people in the D that have been listening to me.

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Appreciate you, everybody loves when you get solid listeners in the D.

00:06:09.747 --> 00:06:13.141
You know what I'm saying, huh, you're damn right, you do.

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But yeah, man, we got Detroit Rock City tuning in as of late we're starting to grow some listeners out in Tejas and one of my favorite states, the state of Texas, in Tennessee.

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We got some folks out in Tennessee, so I'm excited to see some places that I'm passionate about tuning in.

00:06:31.557 --> 00:06:32.622
So that's pretty damn cool.

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So I just want to say thank you to those new listeners that are climbing aboard this rock and roll love train.

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I appreciate you and send me a message sometime.

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Y'all Drop a line man, say hey, and who you are, introduce yourself and all that goodness.

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And send me a message sometime.

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Y'all Drop a line man, say hey, and who you are, introduce yourself and all that goodness.

00:06:48.574 --> 00:06:59.045
And one of these days I'll actually remember to write down some more cities and states, because that'd be a lot more useful than me just rambling on the microphone like I'm doing right now.

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But welcome to all y'all new listeners and to my day ones, to my OGs, to my original ones.

00:07:06.651 --> 00:07:08.023
Get your ones up.

00:07:08.163 --> 00:07:16.744
Thank you for tuning in, thank you for listening, thank you for being part of this Loud, proud American ride to Valhalla, the spiritual journey that we're on.

00:07:16.744 --> 00:07:22.149
That is properly, precisely, beautifully, perfectly named Share the Struggle.

00:07:22.149 --> 00:07:24.187
I appreciate each and every one of you.

00:07:24.187 --> 00:07:35.512
Everybody struggles and there is strength in each and everybody's struggle, as long as you have the courage to share it with the world, and that's what we're doing here, boys and girls.

00:07:35.512 --> 00:07:40.646
So, without further ado, I'd like to share with you my weekend.

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I couldn't think of anything cool to rhyme that with, but we just wrapped up a super successful weekend, really excited't think of anything cool to rhyme that with, but we just wrapped up a super successful weekend, really excited about it.

00:07:48.737 --> 00:07:49.845
Want to share some things with you.

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So Saturday morning was the first big event of the weekend.

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We headed out to Ledgeway Farm, 140 Stage Road, pittston, maine, out to the home of Matt and Sarah Perkins.

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You guys have heard me talking about this for a few weeks leading up to this event, something that I was really excited about, and I just wanted to say that we were excited and eager to go to this event, regardless of any financial gain, right?

00:08:17.810 --> 00:08:19.259
We love Matt and Sarah.

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We are firm believers, big supporters of their brand and their products.

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So being asked to be a part of this event, that's a home run.

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We're excited to be there and the people that tend to gravitate to, matt and Sarah.

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They're just all great people.

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So for us, just being there, just being involved, is something that we were happy to do, right.

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So when you sprinkle in some finances into that equation it makes it even sweeter.

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And I'm just going to let the cat out of the bag and say we had a really great, successful event there and super surprising to you, because what you go into it with, like I said, I wasn't going in there with this grand illusion of what I needed to make, because I was just happy to be there.

00:09:02.330 --> 00:09:04.484
Sometimes I think that maybe that's the philosophy, right.

00:09:04.484 --> 00:09:11.947
Sometimes, if you go into things and you're just happy to be there and in the end they just kind of turn out all right, then that's what it's all about.

00:09:11.947 --> 00:09:25.909
But I think that the pressures of the real world right, the pressures of life, the high demand, the bills we got to pay, the standards we got to keep up, right, those things get in the way.

00:09:25.909 --> 00:09:37.740
If we could just roll into everything without expectation and without necessity, like I don't need to make this much money today, I'm just going to go here and have a great time, we'd probably do better at every damn event.

00:09:37.740 --> 00:09:54.969
But when you roll into things and you're like, hey, man, my mortgage depends on this, this depends on that, and this over here equals that over there, that frustration, I think that that gets to us right and I'm so guilty of this.

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I can go into an event and I can get all worked up about what I needed to make, what I expected to make, and if you're not on track to make what you really feel like you need to make, then that pressure gets to you and it changes you and it changes your approach.

00:10:07.284 --> 00:10:12.346
It changes how you relate to people, how you react to people, how you greet people.

00:10:12.346 --> 00:10:20.928
Whether you realize it or not, it just changes you because in the back of your mind, you're focused more on the sale than you are on the interaction.

00:10:20.928 --> 00:10:33.957
So I was really coming out of this event feeling pretty fantastic and inspired by the fact that we went into it without a necessity, right, like I need to make money.

00:10:33.977 --> 00:10:43.667
But I went into this just wanting to show up and to represent and to do right by my friends and it turned out to be a much greater financial success than I expected.

00:10:43.667 --> 00:10:45.412
So that was rather rewarding.

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I really needed that shot in the arm.

00:10:48.346 --> 00:10:48.886
That was great.

00:10:48.886 --> 00:11:05.394
So I was excited by that and I got to say the day started off perfect and then it began to rain and be kind of dealt with that moisture all day long and I think it really drove some of the crowds out and we still had a great turnout, we still had great success.

00:11:05.394 --> 00:11:10.491
But I just want to put it out there and say that if it didn't rain, it could have been tremendous.

00:11:10.491 --> 00:11:12.427
It could have been way greater than it actually was.

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I'm thankful for all that it was, but the potential exists for this event to be even bigger and better.

00:11:20.131 --> 00:11:33.109
So to my fellow vendors that were there and to Matt and Sarah for hosting it, a big old thank you for being there and for doing what you do and being a part of this, and just know that next year could be even bigger and better.

00:11:33.109 --> 00:11:47.225
So to Matt and Sarah, thank you so much for inviting us out to Ledgeway Farm, inviting out some other vendors that are friends of mine Walston Woodcraft, scott Pettengill and his family Scott owns Freedom Designs.

00:11:47.225 --> 00:11:55.690
Walson Woodcraft, pam and Paul for them being out there, and the fam over to Underdog Metal, kyle and Julia.

00:11:55.690 --> 00:12:09.563
It's really rewarding that we have built this traveling vendor family that we have that pulls for each other, that roots for each other, that tries to inspire each other.

00:12:09.563 --> 00:12:11.809
It's really rewarding man.

00:12:11.889 --> 00:12:19.091
I often think about all the way back to my first event that I ever did, like my first fair.

00:12:19.091 --> 00:12:32.128
So let me share this little ironic story with you because it's something that I think about and just kind of shows you the growth of your business, of brand, and then it really makes you feel, uh, fulfilled that you're accomplishing something, that you're building something.

00:12:32.128 --> 00:12:52.477
So the first fair if I focus in on fairs, because this group of vendors is kind of what we focus on the first fair I ever did as a business was the Osprey Valley Fair and we're coming up full circle here because we're probably about 50 days away from that fair, coming back around on the calendar.

00:12:52.477 --> 00:12:53.301
So it's coming right up.

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And just to kind of put some things in a perspective, I'll just kind of paint a little picture for you.

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That was my first ever fair.

00:13:00.403 --> 00:13:04.030
I went there and I had a 10 foot display.

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They put me on a little side road off the beaten path.

00:13:08.740 --> 00:13:13.129
My success was definitely hindered by my location.

00:13:13.129 --> 00:13:16.702
The organizers actually came to me and said hey, man, seeing you.

00:13:16.702 --> 00:13:23.225
We would have much rather put you somewhere else, but this is kind of the starting spot for all of our first time vendors, so it is what it is.

00:13:23.225 --> 00:13:29.734
Next year we'll move you over on to Main Street here and that event it rained like a bastard.

00:13:29.774 --> 00:13:34.705
We lost one whole day to rain and I was sleeping in our ambulance.

00:13:34.705 --> 00:13:43.549
And actually me and my mom did the first part of this fair and then my wife came to help out the second half and my mom went home.

00:13:43.549 --> 00:13:47.863
So me and my mom came to help out the second half and my mom went home.

00:13:47.863 --> 00:13:48.202
So me and my mom.

00:13:48.202 --> 00:13:49.927
Imagine us sharing a air mattress inside of a freaking ambulance.

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All my inventory because I only had a 10 foot tent was outside of my ambulance and my camping spot, covered with two canopies and tarps and totes, trying to keep it dry.

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There was no place to go.

00:14:01.446 --> 00:14:06.294
When the fair shut down, for a few hours I slept outside in the pouring rain in a lawn chair.

00:14:06.294 --> 00:14:12.044
It was trying times, right, and we were alone.

00:14:12.044 --> 00:14:25.288
We didn't know anybody, we didn't have any relationships with anybody and we made the best of it and at the end of it we felt that we truly had a successful event and we've gone back every single year since then.

00:14:26.110 --> 00:14:37.394
What I want to say about that is that when I literally just speak of the fair itself, the following year they moved me over to a better location right on Main Street and it's a great location.

00:14:37.394 --> 00:14:42.168
I love my location there and I always write on my paperwork that please don't change me.

00:14:42.168 --> 00:14:43.130
I love this spot.

00:14:43.130 --> 00:14:50.763
And over the weekend I was a little nervous about losing my spot because there's other vendors coming in and all these sort of things.

00:14:50.763 --> 00:15:01.520
And yesterday the fair organizers actually shared my business page and said you know, one of our vendors look forward to having them back and you guys to come see them.

00:15:01.520 --> 00:15:02.461
And they showed some pictures and stuff.

00:15:02.461 --> 00:15:03.743
And you think about it and say and you guys to come see them.

00:15:03.743 --> 00:15:04.703
And they showed some pictures and stuff.

00:15:04.703 --> 00:15:12.831
And you think about it and say, here's this fair, that I was the new guy on the block and now they're showcasing me and my product.

00:15:13.731 --> 00:15:48.030
And since being there I've actually tried to bring other vendors along and last year Walson Woodcraft joined up and I got them to be able to sit alongside me and Underdog Metal was in one of the vendor craft barns there and this year they sent an email and asked about being on the main drag and being next to me and it's really just gratifying to have them write back and be like I'll do the best I can to put you right across the road from Keith this, this and that they know me, they know my brand, they know my location, they know my spot.

00:15:48.030 --> 00:15:50.407
That's a big accomplishment.

00:15:50.407 --> 00:15:59.427
And I went from one 10 by 10 tent to when I roll into the event this time around I'm going to have 20 by 20.

00:15:59.427 --> 00:16:03.390
So you know, you're four times the size that you once were.

00:16:03.390 --> 00:16:05.932
That in itself is is fulfilling.

00:16:06.557 --> 00:16:27.644
What's even more fulfilling, what's even more gratifying, is those relationships and connections that you made, because before we did all of that on our own right, at that first ospie valley fair, a man came into my tent, introduced himself, looked around, we sharedries and then he said he would come back and get something.

00:16:27.644 --> 00:16:51.354
He gave me his card and a few hours later he was in there talking again and that man was none other than Matt Perkins, owner, operator of Ledgeway Farm, him and Sarah Obviously they own it together and that one conversation led to this relationship that I have, this family feel and connection that I have with Matt and Sarah and their entire family.

00:16:51.354 --> 00:17:05.455
That all came from that one conversation, from that one rainy, freaking weekend in a 10-foot tent when I was at Ledgeway Farm and we were packing up all of our stuff and we're all gathered around.

00:17:05.455 --> 00:17:17.971
You have to take a moment to be present and to be thankful and to realize all that's happened and all that's come from the fruits of your labor.

00:17:17.971 --> 00:17:25.005
You understand, it's not always financial, it's about the relationships, it's about the connections and the difference that it makes on you and your life.

00:17:25.005 --> 00:17:39.903
So for me to be standing there with this family of vendors, right that we've all started as strangers and here we are now connected and united at the hip, it's pretty powerful.

00:17:40.766 --> 00:17:46.319
And at the end of the day, you know we were packing up our tent and everybody was helping us.

00:17:46.319 --> 00:18:12.568
You know Pam and Paul and Pete and Scott and Lindsey being oh so pregnant and so close to delivery everybody closing up the tent and Matt's over there helping and Kyle and Julia from Underdog and my mom we're all just kind of packing up my wife, we're all doing all these things and it was just so rewarding.

00:18:12.568 --> 00:18:17.327
Kyle and Julia knew that we were headed to another event and they said hey, it's not too far from us.

00:18:17.327 --> 00:18:21.948
Would you like us to come down there and help you set up, which is a tremendous offer?

00:18:21.948 --> 00:18:38.671
I obviously said no, because they have their own obligations and commitments and they just had a long busy day as well, so I didn't take them up on that, but it's so rewarding to know that you have that opportunity and that you have those abilities and that you have this support system.

00:18:39.560 --> 00:18:46.752
The next day, at our next event, the people from Freedom Designs Scott, lindsay and Pete.

00:18:46.752 --> 00:19:00.484
They came out, spent some time with us and then they hung around and helped us pack up because they knew I needed to get out of there as quickly as I could to make it over to a funeral, and they raided around to make sure they could help us get there on time.

00:19:00.484 --> 00:19:04.394
Man, that stuff is what it's all about, guys.

00:19:04.394 --> 00:19:05.430
That's what it's all about.

00:19:05.430 --> 00:19:08.605
It's not always about the transactions and the dollars and the cents.

00:19:08.605 --> 00:19:31.512
It's about the relationships and that's what makes the most sense when it comes to small business and what's right about this country and the reasons why that I am a true, loud, proud American, because there's not many places on this great earth that you could go to and have these relationships, these abilities and these opportunities so pretty damn eye-opening thing.

00:19:31.512 --> 00:19:35.328
So again, thanks to everybody that came out to Ledgeway Farms open house.

00:19:35.328 --> 00:19:36.932
I appreciate it.

00:19:37.800 --> 00:19:49.148
This has been a fun little thing for us because we've been doing these one-day events and we've been doing them out of my dad's pickup truck and it's the three of us right now doing some of these events.

00:19:49.148 --> 00:20:02.065
So imagine a single-cab pickup truck with my pregnant wife riding in the middle and my mom on the outside and we just load up and head up and go make it happen.

00:20:02.065 --> 00:20:05.776
So Saturday we headed out.

00:20:05.776 --> 00:20:14.141
We left here I don't know what time it was, man, maybe like 7am or so headed out to Matt and Sarah's set up for the event.

00:20:14.141 --> 00:20:15.785
The event went till three o'clock.

00:20:15.785 --> 00:20:26.213
We packed up everything and then we drove out to Bonnie Eagle high school, which was about an hour and 20 minutes or so away from Ledgeway Farm.

00:20:26.213 --> 00:20:37.093
And we got there and it was raining and it was miserable, but we found our spot and we put up our tent and we just tied in our grid walls for weight to kind of hold things down.

00:20:37.840 --> 00:20:42.589
What was really cool is the woman that was organizing all of this.

00:20:42.589 --> 00:20:47.763
That handles the bulk of the car show and, and you know, works with all the vendors.

00:20:47.763 --> 00:20:53.843
She come rolling in, uh, to check on vendors and to, uh, you know, get things prepared for the next morning.

00:20:53.843 --> 00:21:01.266
And I was tying up some grid wall inside my tent and, uh, this car pulls up and starts talking to my wife.

00:21:01.266 --> 00:21:02.971
When I look and I was like who is this lady?

00:21:02.971 --> 00:21:04.163
She's wearing one of my sweatshirts.

00:21:04.163 --> 00:21:04.625
I must know who she is.

00:21:04.625 --> 00:21:06.510
And I went over to start talking to my wife and I look and I was like who is this lady?

00:21:06.510 --> 00:21:07.253
She's wearing one of my sweatshirts.

00:21:07.253 --> 00:21:07.714
I must know who she is.

00:21:07.714 --> 00:21:15.073
And I went over to start talking to her and it was the lady that runs the actual event, michelle, and I was like, oh my God, you have one of our sweatshirts.

00:21:15.073 --> 00:21:17.606
And she's like, yeah, I got one of your sweatshirts.

00:21:17.606 --> 00:21:19.230
A friend got me the first one.

00:21:19.250 --> 00:21:26.823
And then we, you know, kind of find you guys at the fair.

00:21:26.823 --> 00:21:28.550
So when we started corresponding, I think it was her son that notified her who we were.

00:21:28.550 --> 00:21:29.816
So she was really excited to have us there.

00:21:29.816 --> 00:21:41.798
Man, that's a humbling feeling, that's a great feeling that this person that you don't even know who's in charge of all of these things is a loyal supporter of your business and your brand.

00:21:41.798 --> 00:21:43.423
That in itself was pretty cool.

00:21:43.423 --> 00:21:47.271
We knew at that point hey, man, this is going to be okay, this is going to work out for us.

00:21:47.271 --> 00:21:52.703
So we started getting all those things kind of buttoned up, tightened down.

00:21:53.306 --> 00:22:19.342
And then we come home, make dinner I think we were having dinner about nine o'clock at night and then I had to go back to my office and finish writing my eulogy for Big Al my godfather, if you listened to last week's show so we went over and I finished the eulogy and then came home and got a little bit of sleep and then I was up at 5 am to load a few more things into the truck and get on the road to our next event.

00:22:19.342 --> 00:22:22.827
So we get to Bonnie Eagle in the morning, start setting up.

00:22:22.827 --> 00:22:33.007
We got about an hour to finish our layout before the day starts and it started off good and then it was just overcast, cold and rainy and it pretty much rained the entire day.

00:22:33.007 --> 00:22:38.291
But it turned out to be a pretty damn successful event for us.

00:22:38.291 --> 00:22:39.663
When it was all said and done.

00:22:39.663 --> 00:22:44.987
We had a few people that came in that made the difference, that made the financial difference on the day.

00:22:44.987 --> 00:22:52.406
And you know you mix in some of your loyal supporters that come out to see you as often as they can and they're buying things.

00:22:52.488 --> 00:23:10.568
And you know we introduced ourselves to some new people and again it ended up being a successful event and overall on the weekend I think we exceeded our expectations on what we expected or what we hoped for, and it was just a really good feeling.

00:23:10.568 --> 00:23:12.607
It's a good shot in the arm to get the season going.

00:23:12.607 --> 00:23:23.490
And you know, just like the open house at Ledgeway, you leave there saying to yourself with some dry weather, with a little bit of sun, this could be even better.

00:23:23.490 --> 00:23:31.787
I'm going to tell you this I'm hopeful this season doesn't go a lot like last year where every damn time we set up it's raining because we're already off to that kind of start.

00:23:31.787 --> 00:23:34.585
So that better change, that better change real quick.

00:23:34.585 --> 00:23:37.450
But again it was successful.

00:23:37.619 --> 00:23:49.431
It was another good event for us and, as I said, Scott Lindsey Pete, they helped us pack up and and, as I said, scott Lindsay Pete, they helped us pack up and we rolled out of there as quickly as we could to head over to the funeral.

00:23:49.431 --> 00:24:02.333
I literally got all the way down to my underwear in a parking lot at a Hannaford, standing in a puddle changing my clothes, as my wife, she actually was a smart one and went inside and used the bathroom, but I didn't give that any consideration.

00:24:02.333 --> 00:24:13.646
I was already getting down and dirty, trying to change uh into something uh proper and appropriate.

00:24:13.646 --> 00:24:26.383
And, uh, we went into the uh funeral and, um, the tough thing was that, you know, I was kind of cutting it close, so I didn't have a lot of time to really settle in and, to you know, gather my thoughts and regulate my emotions.

00:24:26.383 --> 00:24:37.053
It was more or less like we're about to get going and here's a bottle of water and, um, everybody sit down and Kyle's up giving his speech and then he's calling me up.

00:24:37.053 --> 00:24:39.523
So it was difficult.

00:24:39.644 --> 00:25:22.226
It was a real difficult speech and, um, it was a great deal of what you guys heard from last week's episode, mixed in with some things that I realized over the course of the week, some super human powers that my godfather possessed, that I tried to relate to everybody in the room, some lessons that we could all take from such a difficult situation, like the opportunity to no matter how difficult the situation could be, the opportunity to laugh and I did the best thing I could and the best way I could to make everybody laugh, but also love and respect and honor my Godfather at the same time.

00:25:22.226 --> 00:25:34.385
And we talked about prioritizing things in your life and the fact that he always prioritized his family and the fact that he was one of the hardest working people that has ever lived.

00:25:34.385 --> 00:25:37.470
But he didn't work that hard so his life would be easier.

00:25:37.470 --> 00:25:42.346
He worked that hard so the lives of the ones he loved would be easier than his.

00:25:42.346 --> 00:25:46.074
And those are honorable qualities.

00:25:46.074 --> 00:25:57.632
And the last superhuman power was to love, because the only thing bigger than his laughter was his heart and he loved unconditionally and he was willing to show the people he cared about just how much he loved him.

00:25:57.632 --> 00:26:09.087
So those are those three superhuman powers that I truly feel like my godfather possessed, and that there are three keys to life and three secrets to live a fulfilling life.

00:26:09.127 --> 00:26:17.560
That, if you can enact those things, that no matter how difficult any situation, no matter how trying any day, there's always an opportunity to laugh.

00:26:17.560 --> 00:26:21.130
And if you can identify that opportunity to laugh, it'll pull you through.

00:26:21.130 --> 00:26:24.950
It'll get you through the deepest, darkest of times, the most difficult of days.

00:26:24.950 --> 00:26:27.186
All you got to do is just find a way.

00:26:27.186 --> 00:26:32.949
Find a way and an opportunity to laugh and to truly prioritize what's important in your life.

00:26:32.949 --> 00:26:34.224
Prioritize your family.

00:26:34.224 --> 00:26:39.019
And when I say family, there's a lot of family that we don't need to prioritize.

00:26:39.019 --> 00:26:54.347
There's a lot of family in my life that I've cut out, but the ones that are important to you, the ones that mean the most to you, the ones that are the biggest part of you, prioritize them.

00:26:54.347 --> 00:26:56.394
And I've said this many times, many ways that I heard this quote somewhere along the way.

00:26:56.413 --> 00:27:04.973
But in 40 years, the only people that are going to remember the fact that you worked late are your kids, your old boss and coworkers.

00:27:04.973 --> 00:27:07.165
They're not going to think about how late you worked.

00:27:07.165 --> 00:27:08.955
They're not going to think about all the hours and shifts you pulled.

00:27:08.955 --> 00:27:12.486
Your kids are your kids, are man, your wife, your husband.

00:27:12.486 --> 00:27:19.590
They're going to think about all the hours you worked and all the opportunities that you missed and all the time that you lost.

00:27:19.590 --> 00:27:38.267
So, prioritize your family, work your ass off to provide for your family and to love, to love unconditionally and to not be afraid to show your love, because you don't know when this day is our last day to show our love, our last opportunity.

00:27:38.267 --> 00:27:39.148
We don't know.

00:27:39.148 --> 00:27:46.780
There's no guarantee on you and me, so we got to take every opportunity to say I love you to the people that we care about.

00:27:46.780 --> 00:27:52.973
I tell you I love you unconditionally and I share it, just vehemently.

00:27:52.973 --> 00:28:21.162
Okay, that's how I operate and that's how my Godfather operated, and if you take those three superhuman powers of here's the three keys to live a fulfilling, rewarding life and I encourage each and every one of you to do so and if you take any of that and you remember any of that, then that is just one piece of my godfather, big Al, that you can carry on and that would make this little country boy oh, so grateful that you did so.

00:28:21.182 --> 00:28:22.065
We had the service.

00:28:22.065 --> 00:28:22.949
I gave the speech.

00:28:22.949 --> 00:28:40.169
I cried a lot more than I wanted to because this speech was also connected to a lot of stories and memories of my father and being up there so soon after conducting my dad's service all that kind of boiling up in me.

00:28:40.169 --> 00:28:52.393
Man, it was difficult and I'm going to say that I didn't feel as great about my speech and my delivery because I got overcome with emotion a little bit and I lost track of where I was.

00:28:52.393 --> 00:28:54.503
I had a hard time reading my notes.

00:28:54.503 --> 00:29:07.243
It was tough, and a lot of it was because I'm running on no sleep, a couple of busy events and I'm coming something late just trying to make it great, and it was tough.

00:29:07.243 --> 00:29:07.905
It was tough.

00:29:07.905 --> 00:29:21.286
I did have a few people come up after, though, and commend me and thank me for how great it was, and I could see the impact it had on my wife and my mother and on um Alan's kids and his wife.

00:29:21.286 --> 00:29:24.832
So, you know, that's all I could really ever hope for.

00:29:24.832 --> 00:29:27.741
So, all in all, we'll call it a success.

00:29:28.284 --> 00:29:43.673
We picked up my aunt and headed over to the Celebration of Life portion, and my aunt made the comment and I didn't realize it until then that she had said I can't believe that his service is exactly six months to the day since your father passed away.

00:29:43.673 --> 00:29:50.613
And it was crazy to me that I didn't think about that, that I didn't realize that, that I didn't process that.

00:29:50.613 --> 00:30:05.166
But six months, six months after my father passing, I'm standing in front of a room and giving a eulogy to my godfather and, you know, my father's best friend Pretty wild.

00:30:05.166 --> 00:30:11.348
What can happen in six months blows me away to think that it's been six months, it feels like it was just yesterday.

00:30:11.348 --> 00:30:22.500
So, uh, man, you really think about how far uh you've traveled, how long that road has been, but I'll sharp, that pain still feels.

00:30:22.500 --> 00:30:30.115
Six months to the damn day you got to realize that you can't live your life trying to be the rock.

00:30:30.115 --> 00:30:32.884
And I'm not talking about Dwayne the Rock, johnson.

00:30:33.727 --> 00:30:40.499
I heard this analogy, or whatever you want to call it old man, haiku, how do you do?

00:30:40.499 --> 00:30:57.101
That's basically, you don't want to live like the rock, because if you imagine a rock rolling downhill, that rock has nothing to do but roll downhill until gravity intervenes to something, pops up and stops it in its track.

00:30:57.101 --> 00:30:59.192
That rock has no control.

00:30:59.192 --> 00:31:01.574
All it knows is downhill.

00:31:01.574 --> 00:31:15.915
So you don't want to live your life like that rock, just rolling downhill, waiting for something to make you stop, waiting for gravity to take its hold, waiting for another tragedy to make you stop, waiting for gravity to take its hold, waiting for another tragedy to make you stop.

00:31:15.915 --> 00:31:17.678
Don't be that rolling rock.

00:31:17.678 --> 00:31:19.664
You can drink rolling rock if you feel like it.

00:31:19.664 --> 00:31:24.074
Okay, you want to drink rolling rock, just don't let the horse wink at you.

00:31:24.855 --> 00:31:28.409
But don't be that rock rolling downhill.

00:31:28.409 --> 00:31:30.012
You have to take control of your life.

00:31:30.012 --> 00:31:34.548
You have to be the gravity in your life to make it stop.

00:31:34.548 --> 00:31:43.153
It's been a difficult task for me and a harsh reality, but somehow, some way, I've had to make that rock stop.

00:31:43.153 --> 00:31:53.479
And if you're out there and you're struggling and you're feeling like you're rolling straight freight train downhill, then, man, you've got to be the gravity in your life.

00:31:53.479 --> 00:31:55.412
You've got to make that train stop.

00:31:55.412 --> 00:32:01.134
You've got to put a hold to that rock and get a grasp on your life.

00:32:06.731 --> 00:32:09.856
Gotcha, things are looking very scary.

00:32:09.856 --> 00:32:11.018
Suck it in, suck it in.

00:32:11.018 --> 00:32:12.299
We can have, we can have.

00:32:12.299 --> 00:32:14.763
Things are looking very scary.

00:32:14.763 --> 00:32:18.594
Feel the pain, make it bleed.

00:32:18.594 --> 00:32:23.792
I hate to say I told you so.

00:32:23.792 --> 00:32:28.893
Feel the pain, make it bleed.

00:32:28.893 --> 00:32:34.133
I hate to say I told you so.

00:32:34.133 --> 00:32:44.599
All right, all right, all right and we're back.

00:32:44.940 --> 00:32:48.154
Okay, welcome back to Talk Radio USA.

00:32:48.154 --> 00:32:51.521
That's another annoying voice that I have to use from time to time because it just takes up space in my head.

00:32:51.521 --> 00:32:55.557
So I have to use from time to time because it just takes up space in my head, so I got to share it with all y'all.

00:32:55.557 --> 00:32:56.898
Sorry, it is what I do.

00:32:56.898 --> 00:32:57.685
It is what I do.

00:32:57.685 --> 00:33:02.859
So, one busy weekend behind us, another one fastly, quickly approaching us.

00:33:02.859 --> 00:33:12.958
As I record this beautiful, voluptuous podcast episode 202, I'm just a couple days away from getting ready for my next event.

00:33:12.958 --> 00:33:23.319
So Thursday I'll be at Bentley Saloon, starting my setup process for my first long weekend at the saloon.

00:33:23.319 --> 00:33:27.359
This would, I guess, be considered our biggest event of the year so far.

00:33:27.359 --> 00:33:34.950
We're going to be open Friday, saturday, sunday, monday, so certainly the longest, and it's going to be our biggest display as of yet.

00:33:35.431 --> 00:33:37.576
We're still operating out of the bed of a pickup truck.

00:33:37.576 --> 00:33:44.979
I've been working every chance I get on trying to do what I can do to the school bus.

00:33:44.979 --> 00:33:56.575
And then it's also a struggle of trying to go from moving this and moving that, selling this, selling that, to try to, you know, create as much this selling that, to try to create as much cash as I possibly can to dedicate to this project.

00:33:56.575 --> 00:34:02.632
So you got to pay your bills first, man and the business itself we are sustaining.

00:34:02.632 --> 00:34:22.773
But we're running into a difficult trap where you're trying to pay off your bills to free up some of those things, to loosen the knot, the hold that it has on your life, but you also have to create the time and ability to restock some of the things you're selling or you won't have anything to be selling.

00:34:22.773 --> 00:34:35.740
So while doing that and then still trying to allocate funds to the bus, it's been a bit of a difficult task, my old chap, but hopefully things start rocking and rolling.

00:34:35.844 --> 00:34:38.130
So, uh, bentley Saloon set up on Thursday.

00:34:38.130 --> 00:34:47.969
Be there Friday, saturday, sunday I'm going to double dip on this event because Saturday night I actually was hired for a private event I have to do, a surprise birthday DJ event.

00:34:47.969 --> 00:34:50.634
Uh, not too far down the road from there.

00:34:50.634 --> 00:34:58.414
So the wife's going to swoop over and close up the saloon while I head over and get ready for another double dip extravaganza.

00:34:58.414 --> 00:35:06.094
So it'll be some long nights and it's a tough one.

00:35:06.094 --> 00:35:17.132
And I'll say it's a tougher one on my wife because she works her full week's work and then she comes over and spends time with me and works with me and she's pregnant.

00:35:17.132 --> 00:35:22.313
So you know there's a lot there and you know the baby's not born.

00:35:22.313 --> 00:35:25.474
So no child labor laws have been affected as of yet.

00:35:25.985 --> 00:35:40.465
But as we get ready for another busy weekend, I like to take time and reflect on what I observed and what I learned from my previous event and weekend, and there's a couple things that I want to that I kind of want to point out to you.

00:35:40.465 --> 00:36:01.483
The first one is I really truly feel that our society has become rather freaking, antisocial People, uh, socially awkward, and I don't know if it goes back to the fact that kids have just been raised for so many years on devices.

00:36:01.483 --> 00:36:05.893
They haven't been told get your ass outside and do something.

00:36:05.893 --> 00:36:10.588
Uh, you know, let's create a game out of a rock, let's have fun with a stick.

00:36:10.588 --> 00:36:20.275
Instead it it's like here's a 65-inch 4K TV and a remote control, unlock the universe and surprise yourself, right.

00:36:20.275 --> 00:36:26.556
And I don't think kids really have the power to really decide what's beneficial and what's not.

00:36:26.556 --> 00:36:30.264
We might just gravitate towards blinking lights and distractions.

00:36:30.264 --> 00:36:45.257
So here I am trying to give parenting advice when I'm not even a dad, but I'm talking about just generational things that I've seen, that I've observed, right, and so many kids don't possess social skills.

00:36:45.257 --> 00:36:48.876
So it's tough sometimes, right.

00:36:48.876 --> 00:37:04.217
And now those kids that have been raised on technology, they're actually adults, right, and they're making big decisions and buying decisions right, which is something that, as a small business owner, you depend on.

00:37:04.804 --> 00:37:13.967
So, for me, my claim to fame, my focus for my business and my brand, and the key to success for anything I've ever tried to sell in my absolute life.

00:37:13.967 --> 00:37:16.233
Number one is you have to believe in your product.

00:37:16.233 --> 00:37:18.608
You got to love your product, you got to stand by your product.

00:37:18.608 --> 00:37:21.673
And number two it's all about relationships.

00:37:21.673 --> 00:37:29.206
Relationship retail is something that I've coined for myself, for my experience, for my brand and how I try to live my life.

00:37:29.206 --> 00:37:32.070
It's all about making relationships.

00:37:32.070 --> 00:37:35.255
It's all about how you make people feel.

00:37:35.755 --> 00:37:44.376
If I get on my soapbox, on my high horse about sales, you've heard me say many times, many ways, I learned this lesson a long time ago, many days ago.

00:37:44.376 --> 00:37:48.615
Sales is a transfer of enthusiasm.

00:37:48.615 --> 00:37:59.547
If you are not excited about what it is you're selling, you're going to sell that lack of excitement to the person in front of you, which, in result, means you ain't selling shit.

00:37:59.547 --> 00:38:03.014
You understood, you understand, you got it Good.

00:38:03.014 --> 00:38:05.257
Sales is a transfer of enthusiasm.

00:38:05.257 --> 00:38:10.514
If you can't be excited, then, honey, they ain't going to give you no money, Just how it is.

00:38:10.514 --> 00:38:11.536
Now.

00:38:11.536 --> 00:38:13.338
Here's when an interesting thing happens.

00:38:13.338 --> 00:38:17.574
Relationship retail is dependent on interaction.

00:38:17.574 --> 00:38:20.675
It's dependent on social interaction.

00:38:20.675 --> 00:38:23.715
It's dependent on social skills.

00:38:24.385 --> 00:38:32.476
I feel like we're at a point in this day in life and in society where there's a lot of folks out there that don't possess the ability to communicate.

00:38:32.476 --> 00:38:39.036
They are anti-social sister, and it makes it difficult for this mister that wants to have a conversation with you.

00:38:39.036 --> 00:38:47.697
So sometimes I might scare the shit out of some folks because this big-ass tattooed sumbitch wants to have a joyful conversation with me.

00:38:47.697 --> 00:38:49.471
I don't think so.

00:38:49.471 --> 00:38:59.576
I often think about Chris Farley when I'm interacting with people and I'm trying to change my approach here because I don't know if it's working anymore.

00:39:00.478 --> 00:39:02.208
Let me try to kind of paint the scene for you.

00:39:02.208 --> 00:39:15.871
When I worked for Harley-Davidson, you would expect to see a creature like me at a Harley-Davidson dealership, right, just if it's an authentic Harley-Davidson dealership, then I'm what authentic people look like.

00:39:15.871 --> 00:39:28.306
So you are accustomed to walking in and seeing a sleeve tattoo, six, four, 300 plus pound sexy specimen greeting you, right, par for the course.

00:39:28.306 --> 00:39:33.014
I mean it is a bonus Boner alert.

00:39:33.014 --> 00:39:41.356
But you know you don't always expect that same friendly face at a craft fair, at a tattoo convention possibly.

00:39:41.356 --> 00:39:49.028
But ironically I feel like I've scared a lot of people at tattoo conventions because there's a lot of folks that are there that just are socially awkward.

00:39:49.028 --> 00:39:52.637
They're artists, they're introverts and they don't know how to be greeted.

00:39:52.637 --> 00:39:54.751
They don't know how to interact with people.

00:39:54.751 --> 00:40:03.592
Oftentimes at fairs and car shows, I'm starting to experience the same thing and I think it's a combination of a couple things.

00:40:03.592 --> 00:40:20.833
It's a combination of some folks just not knowing how to be social or other folks that are social now being brainwashed or being conditioned to deal with people that aren't social, being conditioned to deal with people that give piss poor customer service.

00:40:20.833 --> 00:40:35.791
So sometimes we are so accustomed to getting shitty service that we can be so surprised by someone actually trying to provide the service that maybe we ignore that level of service because it's easier to just move on.

00:40:35.952 --> 00:40:41.228
I feel like COVID gave people the opportunity to provide shitty service.

00:40:41.228 --> 00:40:47.913
It gave people the opportunity to put a sign up that says short-staffed, please excuse our shittiness.

00:40:47.913 --> 00:40:51.326
So because of these things, a few things have happened.

00:40:51.326 --> 00:40:57.985
Number one people don't feel like they have to give good service anymore, like I don't have to give great service anymore.

00:40:57.985 --> 00:41:01.135
I can just treat you like shit and tell you to get.

00:41:01.135 --> 00:41:01.717
Well.

00:41:01.717 --> 00:41:13.554
That might work for the Susie frontline worker, but it doesn't work for the small business owner that their life and their family's life and well-being depends on you spending money.

00:41:13.554 --> 00:41:16.492
It depends on that interaction, it depends on that reaction.

00:41:16.492 --> 00:41:18.637
We can't afford to be shitty.

00:41:18.637 --> 00:41:27.891
You understand, we can't give shitty service, so we have to uphold our high quality standards of trying to run a business.

00:41:27.891 --> 00:41:32.449
Now there's some people out there that are small business owners that don't prescribe this philosophy.

00:41:32.449 --> 00:41:38.215
They just feel like they can sit in the back and they've been given the prescription to give shitty service.

00:41:38.596 --> 00:41:54.429
So you can walk around, look at things and not interact with anybody and when you walk out of that tent, that business owner might be like that son of a bitch wouldn't spend a damn dime in here and talk shit about you, when actually the problem is you, because you didn't speak up, because you didn't say anything.

00:41:54.429 --> 00:42:09.789
So for me, I've always lived my life, my working life, trying to be the one that greets people, that provokes conversation, that starts conversation, that tries to provoke emotion, that tries to create a relationship, because it's all about how people feel.

00:42:09.789 --> 00:42:11.333
It's not about what they, you know, can get from somebody else.

00:42:11.333 --> 00:42:12.619
It's all about how people feel.

00:42:12.619 --> 00:42:15.067
It's not about what they, you know, can get from somebody else.

00:42:15.067 --> 00:42:20.889
It's about what the difference is between how you make them feel when they purchase from you versus somebody else.

00:42:20.889 --> 00:42:32.077
So for me, our key to our success is us being ourselves, giving ourselves to each other, putting our emotion on the table for one another.

00:42:32.597 --> 00:42:47.576
When people don't want to talk to me, when they don't want to hear from me, when they don't want to talk to my beautiful wife or my loving mother, then we don't have the opportunity to sell to you, because if you come in and you like us and you believe in our product and our mission, you might spend money with us.

00:42:47.576 --> 00:42:59.916
When I'm at an event, like I was on Sunday, and my t-shirts are $27 each or two for 50 and you could go around the corner and buy three for 25, I'm never going to win on price.

00:42:59.916 --> 00:43:09.672
I'm only going to win on service and I'm never going to lower my price to compete with their price, because that's not my brand, that's not how we're set up, that's not how we're built.

00:43:09.672 --> 00:43:15.380
It's about our mission and it's about us, the person.

00:43:15.380 --> 00:43:21.878
So we are struggling with the fact that so many people are afraid to speak.

00:43:22.985 --> 00:43:39.353
Now, as much as COVID gave businesses the opportunity to put signs up that say excuse our shittiness, signs up that say excuse our shittiness, it also gave us, the consumer, the opportunity to be rude, to be short, to be difficult and to be dicks.

00:43:39.353 --> 00:43:39.934
It's the truth.

00:43:39.934 --> 00:43:52.333
We have just, for some reason, written a hall pass called COVID that says feel free to be an asshole at the drop of a hat, and I don't know how and why these things have continued.

00:43:52.333 --> 00:44:04.958
I feel like everybody cruise through stores and businesses with their masks on, not interacting, not having any social interaction with anybody, because this is the healthy thing to do we're being safe.

00:44:04.958 --> 00:44:06.927
Safety first, six feet.

00:44:06.927 --> 00:44:08.250
Oh, there's Hank.

00:44:08.250 --> 00:44:10.934
I haven't seen him in freaking 20 years.

00:44:10.934 --> 00:44:12.257
I'd love to give Hank a hug.

00:44:12.257 --> 00:44:14.367
Nope, six feet, harry.

00:44:14.367 --> 00:44:15.650
Sorry, my bad.

00:44:15.650 --> 00:44:17.313
No, I can't talk.

00:44:17.313 --> 00:44:18.195
We're spreading germs.

00:44:18.195 --> 00:44:19.137
I'll wait for him over here.

00:44:19.137 --> 00:44:23.635
Maybe I'll see you in the next 20 years if I don't fucking croak on the way home.

00:44:23.635 --> 00:44:31.740
Right, our love for one another, our enthusiasm for each other went out the damn window.

00:44:31.740 --> 00:44:35.530
There's a lot of people that are still living in this world behind a mask.

00:44:35.530 --> 00:44:46.547
Even if the mask ain't there, they still want to be socially awkward, they still want to be socially distant, they still want six feet and they still don't want any interaction.

00:44:46.547 --> 00:44:48.291
It sucks.

00:44:48.972 --> 00:44:53.320
How has COVID had this impact on our businesses to this day?

00:44:53.320 --> 00:45:05.532
This is a trickle-down effect that people didn't expect and it's really completely, wholeheartedly affecting the interaction, the social aspect, the relationship.

00:45:05.532 --> 00:45:12.456
Retail folks in this world like me that depend on making a relationship.

00:45:12.456 --> 00:45:22.755
So we spend all this time trying to decide what is the best way to greet people, what is the best way to display things.

00:45:22.755 --> 00:45:32.170
I've been at places where, even over the weekend, I look at some people's displays where they'd rather have the product out in front and they're behind.

00:45:32.170 --> 00:45:39.494
People look at the table and everything else is behind them and you know like the customers don't get to enter into their space.

00:45:39.494 --> 00:45:47.119
They're just, you know, interacting and performing the transactions in a forward-facing manner, everything behind them.

00:45:47.119 --> 00:45:56.293
Where myself I'm more towards the back, I allow you to come into the booth and to walk around and look at things, as I want you to experience things and feel things.

00:45:56.293 --> 00:46:02.896
I feel like our product, the feel of it, the experience of it, is half of what sells it.

00:46:02.896 --> 00:46:13.414
But if you're too damn nervous to come into my tent, if you're too socially distant to wanna come into my tent, then I don't get the opportunity to sell to you.

00:46:14.005 --> 00:46:23.416
It's been a vicious cycle to try to understand what's the right way of doing this and I'm still kind of chasing my own tail on this one.

00:46:23.416 --> 00:46:24.501
It's a real catch-22.

00:46:24.501 --> 00:46:28.889
If you ever want to have a discussion or a conversation about this, I'm absolutely open to it.

00:46:28.889 --> 00:46:50.809
We're at that point now where I think we're going to change how we display things depending on where we are and I don't mean just like where things are located, I mean like completely overhaul how we do things between a concert venue style to a retail store experience, like that polar opposite.

00:46:50.809 --> 00:46:55.711
We're probably going to cause an effect at different events that we think might work best.

00:46:55.711 --> 00:47:01.329
So it's a big learning curve, it's a big process, but we're going to try to figure it out.

00:47:01.329 --> 00:47:02.893
That's what we got to do.

00:47:02.893 --> 00:47:04.518
We got to figure it out y'all.

00:47:05.626 --> 00:47:13.152
I just kind of went on a high horse rant about sales and our philosophies and relationships and transferring enthusiasm.

00:47:13.152 --> 00:47:15.552
There's one more thing.

00:47:15.552 --> 00:47:17.079
There's one more thing that I want to share.

00:47:17.079 --> 00:47:21.074
This is a big part of sales and it's an even bigger part about life.

00:47:21.074 --> 00:47:42.039
If you want to have friends, you want to strengthen relationships, you want to foster a good family, you want to be successful in business, you want to build your brand, there's one key aspect that you need to understand People always remember how you make them feel.

00:47:42.039 --> 00:47:43.865
That's it.

00:47:43.865 --> 00:47:46.190
That's one of the biggest keys.

00:47:46.190 --> 00:47:53.052
People always remember how you make them feel If you come to buy from me.

00:47:53.072 --> 00:48:03.117
If you're looking at the business side of this and it's just completely transaction-based and it's just hey how you doing or maybe I don't even say anything, I'm just ringing you up, thanks, have a good day.

00:48:03.117 --> 00:48:27.775
You might love the product, you might be excited by the product, but if I didn't make you feel special, I didn't make you feel appreciated, you might go down the street and find somebody that makes you enjoy your experience that much more and then maybe you don't buy from me at all anymore because you found somebody that you enjoy, that you appreciate.

00:48:27.775 --> 00:48:29.458
That makes you feel special.

00:48:29.458 --> 00:48:47.655
Maybe I get one sale, maybe I get no sales, but if I can make you feel appreciated, if I can make you feel welcomed, if I can make you laugh, if I can make you smile, you're probably willing to spend money with me.

00:48:47.655 --> 00:48:53.039
And I'm not doing this as a ploy to rob money out of people's pockets.

00:48:53.039 --> 00:48:55.527
This is genuinely how I like to live.

00:48:55.527 --> 00:48:59.137
I'd rather have welcoming conversations.

00:48:59.137 --> 00:49:06.295
I'd rather have conversations that I can laugh from, that I can enjoy, that I can be inspired from.

00:49:06.295 --> 00:49:12.396
How many times have I come on here and turn on my microphone and share with you a conversation I had in one of my tents.

00:49:13.465 --> 00:49:14.909
That's what life's about, y'all.

00:49:14.909 --> 00:49:25.005
If we continue to live our lives sheltered, if we continue to live our lives not sharing our experiences, not sharing our struggles, we will continue to struggle.

00:49:25.005 --> 00:49:32.635
This is the same thing when it comes to making friends, to having a great relationship with loved ones.

00:49:32.635 --> 00:49:35.740
It's all how you make them feel.

00:49:35.740 --> 00:49:40.498
Think about it on this granular aspect Are you married?

00:49:40.498 --> 00:49:42.001
Are you in a relationship?

00:49:42.001 --> 00:49:43.887
Are you happy in your relationship?

00:49:43.887 --> 00:49:50.027
If you are, then I'm willing to bet your husband, your wife, your boyfriend, your girlfriend.

00:49:50.027 --> 00:49:52.454
They make you feel a certain way.

00:49:52.454 --> 00:50:00.951
They make you feel special, they make you feel appreciated, they make you feel safe, they make you feel loved All these great things.

00:50:00.951 --> 00:50:09.394
If they didn't do those things for you, you wouldn't love them, you wouldn't be in a relationship, but you're always going to remember them for the way they make you feel.

00:50:09.394 --> 00:50:20.652
I just gave a eulogy about my godfather because I talked about the ways he made me feel.

00:50:20.652 --> 00:50:28.532
As a kid growing up, I spent six months ago writing a eulogy in a service for my dad, describing him as a hero that I always looked up to, because it's the way I remember him, because it's how he made me feel.

00:50:30.476 --> 00:50:40.112
If you want to have friends and they always think that you are the Debbie Downer in the bunch, they're going to remember that you make them feel down, that you make them feel depressed.

00:50:40.112 --> 00:50:56.927
They might still call you, they might still hang out with you, but they probably only call you and hang out with you when they're feeling like shit, because they can count on the fact you're going to feel like shit too, and if the only time your friends come around is when they feel like shit, are you ever going to not feel like shit?

00:50:56.927 --> 00:50:58.369
Holy shit, that's not how this works.

00:50:58.369 --> 00:50:59.170
You understand.

00:50:59.170 --> 00:51:05.679
You need to be somebody that transfers a good feeling to others.

00:51:05.679 --> 00:51:10.030
People always remember how you make them feel.

00:51:10.030 --> 00:51:11.739
If you make them depressed or you make them happy.

00:51:11.739 --> 00:51:13.427
Remember how you make them feel.

00:51:13.447 --> 00:51:18.516
If you make them depressed or you make them happy, I think it's easy for you to see which person or personality they would rather be with.

00:51:18.516 --> 00:51:30.373
If you're having a hard time making friends at work, if your co-workers, you know, are always talking behind your back, then maybe ask yourself how do I make them feel?

00:51:30.373 --> 00:51:32.317
What's my interaction with them.

00:51:32.317 --> 00:51:36.250
How are they feeling when they're spending time with them?

00:51:36.250 --> 00:51:40.157
I'm willing to bet they don't feel all that great.

00:51:40.157 --> 00:51:54.494
They don't enjoy your presence all that much, because if they loved being around you, they wouldn't dare talk shit about you Because they would lose the opportunity to feel better about themselves because you make them feel better.

00:51:54.494 --> 00:51:59.746
So, whether it's business or it's life, people always remember how you make them feel.

00:52:00.387 --> 00:52:16.985
Focus on the experience, focus on making people feel appreciated, heard, loved, heard, loved, respected, safe.

00:52:16.985 --> 00:52:30.867
If you have the ability to have an interaction with a customer and you focus on relationship, retail, you transfer your enthusiasm for your product and what you do to them and you focus on giving them a good experience, you realize that they're going to remember how you made them feel.

00:52:30.867 --> 00:52:34.157
So they feel appreciated, they feel welcome, they feel respected.

00:52:34.157 --> 00:52:37.132
You make them laugh, you make them happy, you make them smile.

00:52:37.132 --> 00:52:38.135
You do all those things.

00:52:38.135 --> 00:52:43.425
You're going to have a customer and that customer isn't going to just be a customer.

00:52:43.425 --> 00:52:46.074
They're going to be a loyal customer.

00:52:46.784 --> 00:52:53.286
I'm going to let you in on a secret about loyal customers, because I've been blessed by many Loyal customers.

00:52:53.286 --> 00:52:54.106
Don't just come back.

00:52:54.106 --> 00:52:57.773
They don't simply recommend you to their friends.

00:52:57.773 --> 00:53:07.440
They insist that your friends do business with you, the most loyal customers of your brand, of your business.

00:53:07.440 --> 00:53:18.012
They insist that people that they know and care about buy from you, work with you, spend money with you, trust you value, do good by you.

00:53:18.012 --> 00:53:24.527
You understand, and I learned in this lesson I've been learning oh, so much as of late.

00:53:24.527 --> 00:53:40.610
A customer will become a friend a lot quicker than a friend will become a customer, and oftentimes, many times, most of the time, you can also sprinkle in family.

00:53:40.610 --> 00:53:49.711
A customer will become a friend quicker than a friend or family member will become a customer.

00:53:49.711 --> 00:53:57.128
It's so damn true and I want to share a couple of these just experiences with you.

00:53:57.168 --> 00:54:08.106
So if I start talking about, just a few minutes ago, the first half of the show we talked about, ledgeway Farm, matt Perkins came into my tent as a customer.

00:54:08.106 --> 00:54:10.853
Here we are now as family.

00:54:10.853 --> 00:54:16.931
We've flown to Florida together, spent the weekend together on the road.

00:54:16.931 --> 00:54:17.876
We've done all these things.

00:54:17.876 --> 00:54:20.005
We're helping each other as much as we possibly can.

00:54:20.005 --> 00:54:21.469
We're invested in each other.

00:54:21.469 --> 00:54:24.155
He was at the funeral for my father.

00:54:24.155 --> 00:54:30.657
Like all these things, I think about Scott, lindsay and Pete as I'm talking to you, about them being around.

00:54:30.657 --> 00:54:33.393
I'm just kind of connecting the first part of today's show with right now.

00:54:33.393 --> 00:54:39.315
I met them in the Harley business when I was a general manager of a Harley dealership.

00:54:39.315 --> 00:55:02.079
They were customers, they became friends, they became family, so much so that I'm now invested in the lives of their parents, paul and Pam, and they're invested in our lives of their parents, paul and Pam, and they're invested in our lives and they've been there for us through hard times, difficult times, dark times.

00:55:02.079 --> 00:55:03.023
These start as customers.

00:55:03.023 --> 00:55:09.505
Right Now, if I talk about Kyle and Julia, they actually Kyle knows Allie from school and he was good friends with Allie's brother.

00:55:09.505 --> 00:55:13.436
But him and I, our relationship, started as customers.

00:55:13.436 --> 00:55:17.014
I saw what he was doing and I wanted him to make a sign for me.

00:55:17.014 --> 00:55:23.675
He believed in our mission and our brand and he came in and bought some shirts and wanted me to design shirts for him.

00:55:23.675 --> 00:55:25.231
We started as customers.

00:55:25.231 --> 00:55:28.916
We become friends and we become friends and we become family.

00:55:29.786 --> 00:55:34.054
I say all this to tell you just one glimpse, one glimmer.

00:55:34.054 --> 00:55:40.456
One weekend, one day, just to give you a little clue, just a little insight, a little peekaboo of how do you do?

00:55:40.456 --> 00:55:51.840
On Sunday, I saw multiple people that I grew up with 100%, 1000%, completely avoid coming to my tent.

00:55:51.840 --> 00:55:54.851
Let that sink in for a minute.

00:55:54.851 --> 00:55:57.992
People I grew up with.

00:55:57.992 --> 00:56:05.338
I saw one kid that I've known since second third grade.

00:56:05.338 --> 00:56:09.849
Completely look over, realize it was me.

00:56:09.849 --> 00:56:17.753
Pretend to not see me, to go in the other direction because they didn't want to interact with me or to purchase from me.

00:56:17.753 --> 00:56:31.235
I saw multiple kids that I went to high school with so four years of high school that we've stayed in touch from time to time in passing, that if I was in Walmart they would have stopped and talked my ear off.

00:56:31.235 --> 00:56:33.630
Completely try to ignore me.

00:56:33.630 --> 00:56:37.199
And I saw multiple kids that I went to high school with pretty wild right.

00:56:38.460 --> 00:56:47.523
Multiple people, old customers that used to buy from me in the Harley days, that used to always look for free things for me, used to.

00:56:47.523 --> 00:56:55.094
You know, when I could cause and affect their day in a positive way, when I could do things for their lifestyle, they were my best friend.

00:56:55.094 --> 00:56:58.221
But now they don't care to come over and say hi to me.

00:56:58.221 --> 00:57:03.929
Now I had a few people that, like one gentleman in particular, was an old customer of mine.

00:57:03.929 --> 00:57:08.800
He came in and made his granddaughter pick out something so he could buy her something for me because he wanted to support me.

00:57:08.800 --> 00:57:14.708
That just shows that a customer can become a friend quicker than a friend can become a customer.

00:57:14.708 --> 00:57:22.208
And I think about all the people we just mentioned and that that were beyond friends, were family and started as customers.

00:57:22.208 --> 00:57:29.726
Here's all these guys that I grew up with that want nothing to do with supporting me or showing me any love.

00:57:29.726 --> 00:57:33.445
They don't want the risk of giving me money or being a customer.

00:57:34.536 --> 00:57:37.846
I watched one guy that I used to work with.

00:57:37.846 --> 00:57:55.019
He was a mechanic at another shop I was at and I worked there for a few years we've stayed in touch ever since social media, friends and this and that I even hired the dude to work for me at another dealership, the last one I was at.

00:57:55.019 --> 00:58:01.844
I hired him and he actually never even showed up for work, didn't call me to say he wasn't going to make it.

00:58:01.844 --> 00:58:06.246
I pulled all these strings to get him a job and he never showed up.

00:58:06.246 --> 00:58:10.626
He looked at my tent, saw that it was me.

00:58:10.626 --> 00:58:23.003
He turned his back to me and started talking to his friends about me and I watched all them look over and stare at my tent like kind of shaking their head, you know, up and down, like approving of things.

00:58:23.003 --> 00:58:24.980
So I just yelled to him.

00:58:24.980 --> 00:58:29.103
I yelled his name across the parking lot and I went out and forced him into an interaction.

00:58:29.103 --> 00:58:32.699
I forced him to say hi and to give him a hug and say hey man, how you been.

00:58:32.699 --> 00:58:34.940
But it's wild.

00:58:34.940 --> 00:58:38.684
I gave you a job and you didn't show up.

00:58:38.684 --> 00:58:45.882
You don't even have the decency to say hey, man, what's up, to buy a sticker, to show me some love.

00:58:45.882 --> 00:58:48.003
It's crazy.

00:58:48.003 --> 00:58:57.505
Now, if you were embarrassed by the fact you didn't show up and you wanted to turn your head and go the other way, that's one thing and I guess I can understand and respect your shame.

00:58:57.505 --> 00:59:01.880
But the fact you stopped in front of my tent and told everybody my story, that's different.

00:59:01.880 --> 00:59:04.007
It's crazy.

00:59:04.007 --> 00:59:09.628
So I basically took away the opportunity for him to walk away.

00:59:10.677 --> 00:59:22.936
But I cannot begin to tell you how many times this has happened, how many events I've gone to where I see people that I know that just don't care, they just don't try to support you.

00:59:22.936 --> 00:59:25.262
They don't want to be a part of it.

00:59:25.262 --> 00:59:29.677
But if I saw them outside of my business, they would talk my head off.

00:59:29.677 --> 00:59:34.168
If I was in a position to help them with something.

00:59:34.168 --> 00:59:35.538
They would talk my head off.

00:59:35.538 --> 00:59:39.838
Let's put it this way If I was at a bar drinking a beer, they'd be all about me.

00:59:39.838 --> 00:59:48.320
If I was on stage at that bar DJing, they'd be telling all their friends about me.

00:59:48.320 --> 00:59:50.989
But because I'm in a parking lot trying to make money, you got to run from me.

00:59:51.009 --> 01:00:02.829
Now I want to share a little something with everybody that really upset me, that actually hurt me last week and is something that I don't really care to share.

01:00:02.829 --> 01:00:06.943
But I'm going to because I need to put this out there.

01:00:06.943 --> 01:00:36.929
It's right along these lines and it just goes to provide an overwhelming proof that family and friends that family and friends they might only support you or pretend to your face and true customers, loyal customers, as I just said they will insist that friends and family buy from you because they care about you, when your own family won't do the same for you.

01:00:36.929 --> 01:00:40.452
So I'm going to share something with y'all that really sucks.

01:00:40.452 --> 01:00:50.117
I'm going to share something that hurt me quite a bit.

01:00:50.117 --> 01:00:54.228
Let's just say technology is a powerful thing, technology knows all and technology can be a tattletale.

01:00:54.228 --> 01:00:55.409
You hear me, y'all.

01:00:57.155 --> 01:01:00.463
So I started doing email marketing over the past few months.

01:01:00.463 --> 01:01:05.260
I try not to flood anybody's emails with a bunch of spam.

01:01:05.260 --> 01:01:20.985
I've been encouraged to do it twice a week, but I spent some time just doing it once a week and I didn't get a great response from it, so I tried to slow it down to you know, maybe two a month or whatever.

01:01:20.985 --> 01:01:28.456
Whenever I have the opportunity to keep people informed, to offer deals, discounts, hopefully make you laugh, hopefully make you smile.

01:01:28.456 --> 01:01:37.141
So whenever I do one of those, I can see every single email address that it goes to and you see every email that I get sent to.

01:01:38.083 --> 01:01:41.315
I can see every email that opens it to.

01:01:41.315 --> 01:01:42.336
I can see every email that I get sent to.

01:01:42.336 --> 01:01:43.119
I can see every email that opens it.

01:01:43.119 --> 01:01:44.081
I can see whether you didn't open it or you did.

01:01:44.081 --> 01:01:53.025
I can see if you then opened that email and then you clicked on a link to go to my website or my social media.

01:01:53.025 --> 01:01:54.907
I'm not the only one that can see this.

01:01:54.907 --> 01:01:57.818
I'm not talking about your specific email for me.

01:01:57.818 --> 01:02:03.469
I'm just saying every email that you get from a business is the same way.

01:02:03.469 --> 01:02:07.407
This is built into the background of everybody else's email system as well.

01:02:07.407 --> 01:02:24.963
So if Hannaford sends you an email, those of you in Maine, or Home Depot or Kohl's or Lowe's or the Boot Barn, whatever it is, and see who it was sent to, who it was supposed to be sent to, that maybe it bounced back because the email was labeled a spam.

01:02:24.963 --> 01:02:30.641
They see who it was sent to that actually opened it and of those people that opened it who actually clicked on something.

01:02:30.641 --> 01:02:36.646
And if they're fortunate enough of a business, they'll see who actually buyed from that email.

01:02:36.646 --> 01:02:41.567
Because if you open it, you click it, you link it, you go there and you buy it.

01:02:41.567 --> 01:02:51.489
It all connects and you see a return on investment because there's a charge for that email for every business and they're just trying to make a few bucks back on that email.

01:02:51.489 --> 01:02:57.543
Now there's another little fun button on these emails for businesses.

01:02:57.543 --> 01:02:58.965
It's a little tattletale button.

01:02:58.965 --> 01:03:00.728
It's an unsubscribe button.

01:03:00.728 --> 01:03:04.445
You can see who unsubscribed from your email.

01:03:06.795 --> 01:03:26.806
Now, if we talk about all of us being dopamine addicts, that when we put something on social media we have this tendency to go back and check the likes, the views, the watches, the emojis, the comments we all get ultra sensitive to it, right?

01:03:26.806 --> 01:03:38.436
You put this beautiful picture up of you and your wife and doing something cool and then you go back and see how many of your friends liked it and who left comments and you try to write back to them and it's a feel good feeling.

01:03:38.436 --> 01:03:47.900
It hurts when you do something, you put something out and nobody cares and nobody interacts with it and a lot of times we take those things personal, even though we know we shouldn't.

01:03:47.900 --> 01:03:57.239
It makes me wonder if we took away likes and hearts and dislikes and thumbs up and thumbs down from social media, would people still post?

01:03:57.239 --> 01:03:59.365
Would you post for the goodness of posting?

01:03:59.365 --> 01:04:00.373
Would you post just because you of posting?

01:04:00.373 --> 01:04:05.065
Would you post for just because you want to, because you want to share something excited?

01:04:05.065 --> 01:04:10.505
Or would you stop doing those things because you're looking for the reward in doing those things?

01:04:10.505 --> 01:04:12.702
You're looking for that dopamine in doing those things.

01:04:12.702 --> 01:04:17.056
You're looking for that satisfaction, that reaction, that gratification.

01:04:17.056 --> 01:04:30.677
I would love to take away all the emojis, all the hearts, likes, dislikes, for two reasons People would love to post because the fear of posting would be removed.

01:04:30.677 --> 01:04:39.137
You could be putting things out there to the universe and people are absolutely loving it, but you don't know it.

01:04:39.137 --> 01:04:44.789
But you were scared to put it out before because you knew you would know if they didn't dislike it.

01:04:45.835 --> 01:04:49.766
So, with all that said, this unsubscribe button on my emails.

01:04:49.766 --> 01:04:58.744
I often don't want to look in there because it hurts to see who doesn't care when you send these emails and people don't open them.

01:04:58.744 --> 01:05:06.128
When you send these emails and people don't open them, you can't take it personal, because oftentimes I don't even check my email.

01:05:06.128 --> 01:05:16.516
Like my work email I check, but like my personal email, I mean there's things in there from forever ago, right, it's, it's okay, like I mean, not everybody's want to check their email.

01:05:16.516 --> 01:05:17.097
I don't't either.

01:05:17.097 --> 01:05:23.246
But the unsubscribe button, that little tattletale, that's a process, y'all.

01:05:23.246 --> 01:05:31.836
That is a process For you to unsubscribe, you have to officially go through the process.

01:05:31.856 --> 01:05:32.378
You have to open the email.

01:05:32.378 --> 01:05:33.079
You've got to find out subscribe.

01:05:33.079 --> 01:05:36.175
Every different email has its own different way of doing it, but it's a process, right?

01:05:36.175 --> 01:05:38.221
You know what would you like to do?

01:05:38.221 --> 01:05:45.385
There's always a two-step scenario, at least two steps, because nobody wants it to be a casual mistake.

01:05:45.385 --> 01:05:50.161
I clicked unsubscribe and now I'm not on this email list, and why do you not email me anymore?

01:05:50.161 --> 01:05:53.164
And you don't realize that you're the one that clicked unsubscribe.

01:05:53.164 --> 01:05:57.474
So every business has a fallback option.

01:05:57.474 --> 01:06:02.324
That makes it at least a two-step scenario that you have to be absolutely 100% certified.

01:06:02.403 --> 01:06:05.469
Certainly sure that you don't want to see no more?

01:06:05.469 --> 01:06:07.318
Yes, unsubscribe.

01:06:07.318 --> 01:06:08.882
New link unsubscribe.

01:06:08.882 --> 01:06:09.684
Here's my reason.

01:06:09.684 --> 01:06:12.820
Whatever, you all understand what I'm saying.

01:06:12.820 --> 01:06:21.565
So every time I send out an email, I can see who gets it and I can see who opens it and I can see who clicks on something and I can see who says I don't want to see this, no more.

01:06:21.565 --> 01:06:30.757
Oftentimes it's a customer that I don't know and I go through and try to look up the history and see if I can kind of understand why or what the reason might be.

01:06:30.757 --> 01:06:40.367
Sometimes it's just people that really haven't bought much and they just, you know, maybe they bought one thing and they just don't care, so they just unsubscribe.

01:06:40.367 --> 01:06:51.726
Now sometimes it reveals a name that you are surprised by and sometimes it reveals a name that you could be hurt by.

01:06:51.726 --> 01:06:58.789
For this example, I clicked on that unsubscribe button and I saw the name of my aunt.

01:06:58.789 --> 01:07:07.992
My aunt unsubscribed to my business email.

01:07:15.355 --> 01:07:17.400
Let's sprinkle on a little additional perspective on this email.

01:07:17.400 --> 01:07:18.181
This email was a Mother's Day email.

01:07:18.181 --> 01:07:21.510
If any of you out there listening get our emails, that's mother's day email.

01:07:21.510 --> 01:07:37.559
Subject line says hey, mama, and you open it up and there's a coupon for all the moms out there a discount on your next purchase and it's thanking all the moms and saying that there really would be no america if it wasn't for all the moms.

01:07:37.559 --> 01:07:45.003
And at the bottom of that email is a picture of me and my mom standing in front of one of my tents at a fair.

01:07:45.003 --> 01:07:47.717
Actually, I believe it was a picture from Osprey Valley Fair.

01:07:47.717 --> 01:08:02.347
If you want to tie this full circle, it was taken by Shutterbug Snapshots and I included it in my email and I basically put out there that I wouldn't be living my dream, chasing my dream, if it wasn't for my mother, and thanking her for that.

01:08:02.347 --> 01:08:11.728
That email was unsubscribed by my aunt my aunt.

01:08:11.728 --> 01:08:20.944
It's an email about Mother's Day and it's a picture of me and my mother in a discount and pleasantries.

01:08:24.235 --> 01:08:25.381
Now, I know what you might be thinking.

01:08:25.381 --> 01:08:27.101
There's some aunts out there that don't like me.

01:08:27.101 --> 01:08:44.481
This isn't one of them the uncle that I mentioned to you that takes it under his own authority to make sure I answer the phone, to stop by to make sure I'm on the right path, that confides in me, that trusts me, that shares things with me.

01:08:44.481 --> 01:08:50.458
It's his wife who, I thought, loved me, supported me unconditionally.

01:08:50.458 --> 01:08:58.423
That was there for me, rooting for me, pulling for me To sprinkle another layer of this.

01:08:58.423 --> 01:09:12.555
To sprinkle another layer of this she interacts with all my social media posts, whether personal or business.

01:09:12.555 --> 01:09:23.010
On my business Facebook page is listed as one of my top customers, like one of my top followers, biggest fans, whatever they call it has a little icon.

01:09:23.010 --> 01:09:30.296
Next to it there's a top fan, top customer, biggest to do so.

01:09:30.337 --> 01:09:46.185
My question to each and every one of you is this Is she doing what she feels she needs to do in public to uphold the reputation that she cares, when behind closed doors she really doesn't?

01:09:46.185 --> 01:09:51.461
Is that what's happening?

01:09:51.461 --> 01:09:54.319
What do you think?

01:09:54.319 --> 01:09:58.462
How do you feel and do you call this person out?

01:09:58.462 --> 01:10:04.157
I can tell you that my instant reaction was to pick up the phone and ask why.

01:10:04.157 --> 01:10:05.440
And I didn't do that.

01:10:05.440 --> 01:10:16.228
And if I am going to have the conversation, it's going to be face to face, so I can 100% understand and realize the reaction and read it from there.

01:10:16.936 --> 01:10:41.479
And the surprise and by having this podcast come out, there's a real chance that my aunt finds out about this and is prepared for this long before I get to ask the question and it'll kind of ruin all that, but I just kind of want to put it out there to you, the listener, the loyal listeners, the loving member of this tribe, and ask you what you think, what do you believe, what's your insight and what would you do.

01:10:41.479 --> 01:10:49.826
I'd love to hear from each and every one of you over what would you do and how do you feel.

01:10:49.826 --> 01:11:05.206
It's a surprising one and, man, I spent a lot of time thinking about this one and it's one of those things, like we said earlier, you can't let that rock keep on rolling downhill waiting for gravity.

01:11:05.206 --> 01:11:06.279
I had to put a stop to it.

01:11:06.279 --> 01:11:14.547
I had to put a stop to my endless thoughts trying to chase me down this dead-end, dirt road.

01:11:14.547 --> 01:11:21.466
I needed to stop it and to cut it off because I didn't want to continue to think negative.

01:11:21.466 --> 01:11:41.475
But I'm willing to take any advice from each and every one of you and, speaking of advice, I teased you in the beginning of today's show with a little piece of advice, a key philosophy to unlock true happiness in our lives, and maybe on next week's show we can dig into it just a little bit more.

01:11:41.475 --> 01:11:44.926
But I want to put this out there into the universe so that you can digest it.

01:11:44.926 --> 01:11:46.640
You can think about it, you can analyze it.

01:11:46.640 --> 01:11:58.324
Maybe we can talk about it again in the future, but your true happiness is right here, in the present moment.

01:11:58.324 --> 01:12:06.444
Your true happiness is right here, right now, where your feet are, in this moment.

01:12:07.697 --> 01:12:16.305
When we become unhappy, when we are not living our true happiness, it's because we have one foot in the wrong direction.

01:12:16.305 --> 01:12:28.969
We either have a foot in the past thinking about what happened, what didn't happen, what happened to us, for us, against us, all those things right.

01:12:28.969 --> 01:12:37.818
When we have a foot in the past thinking about all that led us to where we are, we're not enjoying where we are.

01:12:37.818 --> 01:12:50.923
If we have a foot in the future thinking about all the things that we need to do, all the things that we want to do, all the things we have to do, we are losing the opportunity to enjoy what's in front of you.

01:12:50.923 --> 01:12:57.539
To be truly happy is to be right in the present moment, right where you are.

01:12:57.539 --> 01:12:59.143
Think about this.

01:12:59.143 --> 01:13:11.067
These lines really hit me super hard last week because I realized I'm not happy because I have two feet in the wrong direction.

01:13:11.067 --> 01:13:13.797
I have one foot thinking about the past.

01:13:13.797 --> 01:13:25.146
I have one foot thinking about losing my father, losing my godfather Of all the opportunities that I turned down, all the different roads that I went down that led me to where I am.

01:13:25.146 --> 01:13:29.407
I have one foot in the past and I've got one foot in the future.

01:13:29.407 --> 01:13:36.796
I'm thinking about how I'm going to pay my mortgage, how I'm going to pay my tractor payment or insurance, business insurance, whatever it is.

01:13:36.796 --> 01:13:52.377
How I'm going to finish this in a timely fashion, how I'm going to do this and is how I'm going to finish this in a timely fashion, how I'm going to do this and that, how I'm going to be a dad, how I'm going to prepare to provide for my family, how my business is going to grow or not going to grow, what my fallback options are, all that shit.

01:13:53.618 --> 01:14:00.149
When all you do is worry about what's ahead of you or dwell on what's behind you, you don't enjoy what's in front of you.

01:14:00.149 --> 01:14:04.904
If you want to be happy, enjoy that moment.

01:14:04.904 --> 01:14:07.748
I've said it on episodes before be present.

01:14:07.748 --> 01:14:21.545
I revealed to you if you guys are day ones, if you've been listening for a long time that I've always dealt with this problem, this condition in me where, if I go on vacation on the way there, I'm worried about getting there.

01:14:21.545 --> 01:14:26.557
As soon as I'm there, I start celebrating, enjoying it, and then I'm worrying about getting home.

01:14:26.557 --> 01:14:30.188
I'm worried about what's not being done at home and it takes me out of the moment.

01:14:30.188 --> 01:14:40.615
So if I saved for an entire year to go on vacation and I only enjoy one of the six days I'm on vacation, because the other five five I'm worried about getting there and getting back.

01:14:40.615 --> 01:14:46.578
I'm worried about, you know, paying this and paying that, what's not being done and what should be already done.

01:14:46.578 --> 01:14:48.886
What's the point?

01:14:48.886 --> 01:14:51.095
At some point just stay on your fucking couch.

01:14:51.095 --> 01:14:52.797
There's no sense going on vacation.

01:14:52.797 --> 01:14:55.063
That is our lives.

01:14:56.225 --> 01:15:11.685
The more I realize that I'm worrying too much about what's in front of me and what's behind me, I'm losing focus of what's in front of me and if I handle what's in front of me, oftentimes what's in front of me is going to handle and resolve what's in front of me.

01:15:11.685 --> 01:15:14.617
It's going to close the loop on what's behind me.

01:15:14.617 --> 01:15:42.462
So when I think about this past weekend just to shed a little perspective on this, the way I was able to get through those three events and those three different tasks, different challenges, highs and lows right pickup truck with my pregnant wife and my mother to set up shop to have an event to deal with some rain.

01:15:42.462 --> 01:15:45.113
To pack up to go to another event to set up in the middle of the rain.

01:15:45.113 --> 01:15:46.318
To eat dinner at nine o'clock.

01:15:46.318 --> 01:15:48.145
To stay up all night writing a eulogy.

01:15:48.145 --> 01:15:51.576
To be up at five to go have another event to deal with the rain.

01:15:51.576 --> 01:15:54.337
To pack up to go say goodbye to somebody that you care about.

01:15:54.337 --> 01:15:57.198
To then get home and to finally sleep.

01:15:57.198 --> 01:16:05.203
You want to know how I talked myself through each and every one of those events To be present in that moment.

01:16:05.484 --> 01:16:09.907
When I was at Ledgeway Farm, all I cared about in that moment was Ledgeway Farm.

01:16:09.907 --> 01:16:18.853
There was a few times when I said, man, if we didn't have to go set up for that other event tonight in the rain, I'd feel really good about this.

01:16:18.853 --> 01:16:25.188
And then I shut my mouth and I thought about it and I said not today, satan, not today.

01:16:25.188 --> 01:16:35.421
We're not going to think about what I have to do in a few hours, because thinking about what I have to do in a few hours is going to take me away from what I'm doing right now.

01:16:35.421 --> 01:16:39.996
And there's people here that care about me and there's an opportunity here for me to support my family.

01:16:39.996 --> 01:16:41.369
I'm going to focus in the here and now, and there's people here that care about me and there's an opportunity here for me to support my family.

01:16:41.369 --> 01:16:43.451
I'm going to focus on the here and now.

01:16:43.451 --> 01:16:44.391
I'm going to be present.

01:16:45.372 --> 01:17:02.752
Then, when I drove home, as I'm heading there to set up for that event, we pull in and in my mind I'm thinking about the fact that I'm hungry, that I'm tired, I'm thinking about the fact that I got to get up super early in the morning, I'm thinking about the fact that I haven't written this eulogy.

01:17:02.752 --> 01:17:16.286
I'm thinking about all these things and I get angry and I get a temper and I'm not functioning properly, until I calm myself down and say handle what's in front of you and you're on to the next.

01:17:16.286 --> 01:17:21.155
Let's just get this thing up, let's be excited and celebrate what's around us.

01:17:21.155 --> 01:17:26.207
So that's what I did, one thing at a time Come home, have dinner.

01:17:26.207 --> 01:17:29.981
I start to get a little overwhelmed and worked up about the eulogy.

01:17:29.981 --> 01:17:34.436
I just get into it, I handle it and then I go to sleep.

01:17:35.037 --> 01:17:43.103
Now in the morning, when I go to the next event, there was times when I started to look at the clock and say to myself man, you've got to get in and out of here.

01:17:43.103 --> 01:17:45.101
You've got to set this up before this time.

01:17:45.101 --> 01:17:47.221
You've got to get out of here at this time.

01:17:47.221 --> 01:17:48.680
You can't be late for this.

01:17:48.680 --> 01:17:57.145
Imagine the stress of missing a eulogy, that you stayed up all night for, letting down a family that's waiting for you to do something.

01:17:57.145 --> 01:18:02.395
The only way I could get through this was to be present in that moment.

01:18:02.395 --> 01:18:08.926
I handled that one opportunity, that one task in that moment at that time.

01:18:08.926 --> 01:18:11.403
Then I prepared myself for the next one.

01:18:11.403 --> 01:18:21.685
It worked incredibly well over the weekend and I'm gonna do every single thing I can to implement it from here on out.

01:18:21.685 --> 01:18:37.666
So I challenge each and every one of you to be in the present moment, because your true happiness is right here, right now, right where your feet are in this moment.

01:18:37.666 --> 01:18:41.952
So I challenge you to be in this moment Until then.

01:18:41.952 --> 01:18:45.340
I thank you for supporting my American dream.

01:18:45.340 --> 01:18:46.002
Now.

01:18:46.002 --> 01:18:49.886
Go wash your fucking hands, you filthy savage.

01:18:49.886 --> 01:18:54.002
That's it and that's all.

01:18:54.002 --> 01:18:54.876
Biggie Smalls.

01:19:09.368 --> 01:19:21.368
If you're a loud, proud american and you find yourself just wanting more, find me on youtube and facebook at loud, proud american or the page, as my mama calls it.

01:19:21.368 --> 01:19:28.565
If you're a fan of the Graham Cracker, you want to find me on Instagram or all the kids are tickety-talking on the TikTok.

01:19:28.565 --> 01:19:35.895
You can find me on both of those at Loud underscore, proud underscore American.

01:19:35.895 --> 01:19:45.390
I'm confused.

01:19:45.390 --> 01:19:46.372
I'm not talking about myself.

01:19:46.372 --> 01:19:46.591
American.

01:19:46.591 --> 01:19:52.319
A big old thank you to the boys from the Gut Truckers for the background beats and the theme song for this year's podcast.

01:19:52.319 --> 01:19:56.921
If you are enjoying what you're hearing, you can track down the Gut Truckers on Facebook.

01:19:56.921 --> 01:19:58.501
Just search Gut Truckers.

01:19:58.501 --> 01:20:21.210
Give them motherfuckers a like too.

01:20:21.210 --> 01:20:24.051
I truly thank you for supporting my American dream.

01:20:24.051 --> 01:20:29.452
Now go wash your fucking hands, you filthy savage.

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