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This episode of Share The Struggle has a different tone with a special message to small business owners and soon-to-be business owners. Keith shares some of the struggles he faces as he builds an American-made apparel brand. After 10 years working for Harley-Davidson he invests his life savings into his dream to own his own brand. With no experience designing apparel and limited space, he dives into digital printing. After a year of success and failures, he realizes the need to expand vendors and suppliers. Battling the disadvantages that come with providing only USA made products, limited suppliers, and costs that are at least three times higher than imported goods. Keith chooses his morals over his margins as he doubles down on the belief in his brand. Much like many Americans working from home, he finds himself in a rut with a routine that smothers his productivity. A loyal listener of the show shares a formula for change that provides insight into what it takes to make a difficult decision.
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