Transcript
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The first event of 2024 for Loud Proud American is in the books, and so many of you have reached out wanting to know just how did it go.
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So, for all of you who need to know, today's show is a recap special.
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Let me tell you something Everybody struggles.
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The difference is some people choose to go through it and some choose to grow through it.
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The choice is completely yours.
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Which one you choose will have a very profound effect on the way you live your life.
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If you find strength in the struggle, then this podcast is for you.
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Do you have a relationship that is comfortable with uncomfortable conversations?
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Uncomfortable conversations challenge you, humble you and they build you.
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When you sprinkle a little time and distance on it, it all makes sense.
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Most disagreements, they stem from our own insecurities.
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You are right where you need to be.
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Back on time.
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We need to back off.
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I'm falling behind Way too fast, way too fast.
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Ooh, ooh, ooh, ooh.
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What it do, what it do, hot diggity, damn.
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This is so exciting to be back with you.
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It's extra exciting to be back with you because today I'd be joined by my boo.
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That's me.
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Yeah, that's you over there.
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I feel like you are a critical part of this episode and this message today, because you just partook on the journey.
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Is that a word?
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Partook, partaken, partooken.
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You just made that up.
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Man, I'm an idiot, I shouldn't be allowed to reproduce, but we're a little too late on that.
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That happened.
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So you were a part of the inaugural event for Loud Proud American, the first roadshow event of 2024.
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And so many folks have reached out.
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I had the opportunity to talk to quite a few people, but a lot of folks really wanted to know how things went and I said you know, here's a quick little screenshot, but we're going to share some more details on this week's podcast.
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So that's what we're here to do, and I thought it was critical to have you join me today to share the highs and lows of the event, the transparent look back as to what just happened.
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But before we get rocking and rolling into today's show, it is time to acknowledge all of our day ones.
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There you go, yeah, you got it.
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For those of you that can't see, you're not in the studio audience today, my lovely wife has her number one up up.
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She's got her fingers up.
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So, those of you day ones out there, you loyal listeners that have been here since the first one this is episode 197, and I appreciate each and every one of you, all of you beautiful people I'm not telling you which one is up oh yeah, that's real cute, real cute.
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anybody that is just tuning in for your first episode?
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I truly appreciate you.
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I want to let you know you can find all things podcast related over to the website wwwsharetheshucklepodcastcom, and we are on all major podcast platforms.
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Feel free to leave a review to say how do you do, hit, subscribe, grow the tribe, all those good, beautiful vibes?
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You feel me, you got me great, grand, yes, good job.
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Last week's episode, we were getting ready to head to mohegan sun.
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It was a mad dash to make it to das casino because we were stepping out of our comfort zones.
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We were going to.
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Actually, that's definitely the furthest we've gone south.
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Right, the furthest we have gone to date was New Hampshire.
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So yeah, I think you're right.
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Yeah, we're expanding our horizons.
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We're leaving the couch.
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You know what I mean Jumping out of the comfort zones.
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Excuse me, is that a plug at me, because I'm sitting on the couch?
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I mean I didn't intend it to be, but I mean you could take it however you want to take it.
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Listen, I'm pregnant.
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I just worked all day.
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So we went as far south as we've gone for the business and we were extremely optimistic about this event, feeling great about it.
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It was a mad dash to make things happen on our last episode and I think all of those things went well.
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We created a whole new display and we tried new things.
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Actually, one of the backdrops was created from your vision of a dog kennel.
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Am I right?
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Yeah, it was.
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I did pretty well.
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Yeah, the wife found some spare parts from a dog kennel and we turned it into a backdrop.
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So while I was building it, you didn't have any faith in me.
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Well, say that again.
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I said while I was building it you had no faith in me.
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I do believe I was the one that built it, but it was your vision that created it.
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Okay, while I was trying to put things together, building it, while you were on the phone jibber jabbering I don't really think that's how that went, but I mean we'll agree to disagree on this one, all right.
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So the point is, um, everything went smooth on that thursday heading down to the convention.
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We decided we needed to get there a day early because, looking at the paperwork on how things were going to go, I was a little worried about it being too hectic on Friday, the day of the show, and that's exactly how things went.
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So I'm glad we actually headed down on Thursday, the night before which um to the casino from here.
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It's actually not a bad little ride.
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It was like three hours.
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It's not too bad.
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And uh yeah, I think everything was was smooth sailing.
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We use my dad's truck, his eight, his eight foot bed single cab, pick me up, truck freighted, that sucker as far as you could see.
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And uh, I think I was pretty organized.
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I think I made a little chart, a little pie chart.
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It wasn't a pie chart at all but that's my favorite of all the charts if I'm ranking them as the pie chart because I mean you just love pie, you damn right, I do I think you did a good job.
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I was impressed on how organized you are, because you're never organized.
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Well, thank you, dear.
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I'll take that.
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So I was organized for once.
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Didn't have to use it, unfortunately.
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Anyways, we did a couple of times yeah.
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We got down there nice and smooth, things were great.
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Our hotel's only a few minutes down the road from the casino.
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All that worked out fabulous.
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But the way they had things set up for the initial check-in is you go to a mysterious parking lot a couple miles from the casino.
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You wait there to check in and they're supposed to organize you going to the loading dock, which that didn't really happen.
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So I don't understand the point of why we were waiting in the parking lot.
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But I mean, who am I?
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They did give us a sticker when we were there, so we got there.
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It was a participation award.
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Damn right it was.
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We got there.
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We waited around.
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We wasted an hour waiting for them to get us to the loading dock.
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We had a sticker placed on our windshield.
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We waiting for them to get us to the loading dock.
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We had a sticker placed on our windshield.
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We thought we were checking in.
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We get to the loading dock, fall in line like we were told to do.
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We get all the way up to the front of the line and they say where's your booth number?
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I don't fucking know, miyagi.
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I thought that's what we were here for.
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So you had to jump out of the truck, run in and wait for a booth number to check in and get your paperwork which I heard that was a nice friendly experience oh yeah, that was real nice.
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I walked, walked in and there was a table.
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To me looked like a registration booth because it was a couple of tables all in an l shape like look at all fancy.
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There was two people standing there as fancy as tables could look.
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Yeah, with the tablecloth and I had a drop cloth and everything on it.
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It looked nice, and I asked these two people if this was registration and the lady was like, oh no, and like, pointed over to the registration table.
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Mind you, ahead of me, because this table was off to my right and the registration table was straight ahead.
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However, there was a line that was covering the words registration on the bottom of said drop drop cloth, right, so I couldn't see it.
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So the gentleman that was standing there to my right I don't think he was gentle at all.
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No, he was a real douche canoe, if you ask me.
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He says why don't you open up your eyes?
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And I, why don't you open up your eyes?
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And I was like I whipped my head around so quick and I said excuse me, and immediately he turned around and didn't want to make any other conversation with me.
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Yeah, go figure, because I called him out on his fucking bullshit.
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Like listen, I am not the one, I am not the one, not the one.
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I will call you on your shit and ask you to repeat yourself, because I'm giving you a second chance.
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To rethink the previous statement.
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To retain yourself.
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So I'm waiting in the truck because they're not letting me in.
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I move forward Supposedly I can't answer without a number and then some other jabroni says, yeah, come on in, so he just hauls me in anyway.
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So it was all for nothing.
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But Tommy gave us a great location for our first time.
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I Great location for a first time.
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I felt like it was a good spot and the whole process of unloading was pretty smooth.
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What's that?
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Yeah, I was going to say, before you get there, you got to explain how we got in there.
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That was pretty neat.
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Yeah, you literally drive right into the convention center.
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You just park and then there's all these pull carts and dollies and things set up and you just unload all your shit and get the hell out.
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You have truck and trailer in the convention center Right in the convention.
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You drive straight in Straight in.
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So we get in, unload everything we can as fast as we can in a pile on the side.
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You pull the vehicle out and then you go in and start to set up.
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Didn't they tell you?
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Didn't they tell you like do not get out of your vehicle?
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They told me I couldn't even get out of the truck, the damn truck.
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So we were told via email that we had to set up between nine and one, and at one o'clock you had to vacate the premise for a health inspection and then come back in at three o'clock for a meeting and the doors open at four.
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That's what we were instructed.
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So we left some stuff in the hotel room because we realized we're going to be kicked out of the convention center for a few hours.
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So we waste an hour, um, waiting for this to get into the parking garage.
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So now we have, um, what's this?
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We get in there around 10 o'clock, so we have 11, 12, 1 o'clock.
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We have three hours to set up, which is not possible.
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Okay, but we get in there.
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Uh, we build the walls which we measured a 10 foot space.
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Because of the way the convention center is set up, we don't have exactly 10 feet of grid wall space because there's dividers in our area.
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So we're trying to renegotiate and reconfigure all those things and time is just ticking on by Before we realize it.
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We're noticing that it's one o'clock and there's no said meeting, people aren't getting kicked out, so we just start rolling right through on our setup and then what is it?
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Three o'clock 3.15.
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We're like where is this meeting supposed to happen?
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There was no meeting.
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This was all a smoke screen scenario.
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So now we're realizing well, thankfully we didn't have to stop, but now we have to get back to our hotel room because that's where all of our stuff is.
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So we left a tote to kind of block our entrance so people couldn't just roll around our display.
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And we ran to the hotel room, changed real quick, grabbed our money bag and computer and came back and the plan was I was going to pull into the loading area, you were gonna run in and grab our last tote, we're gonna throw it in the truck park and go in.
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But that didn't go according to plan for you did it?
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no, that was another douche canoe.
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I don't know what it is with people in connecticut, but they're a bunch of real fucking nice guys, real.
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No, I walk up to the door that we had been coming in and out of the entire fucking morning and afternoon and the door is like locked and I was like what the heck?
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So I like pull on it.
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And this guy like comes to the door and he was like, can I help you?
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And I was like, yeah, I'm a vendor, mind you, I'm wearing a wristband that we were not allowed to take off and a lanyard and a massive lanyard and a massive lanyard that said like I am who I am.
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And he was like, yeah, no, this door is locked.
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Yeah, no shit, sherlock, like I'm a wearer.
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And he was like I was told that this door is going to be locked and you're going to have to go around.
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And I was like go around.
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He's like, yeah, do you know where you're going?
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Yeah, where you are Behind you.
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I was like I look at my watch in front of him, like I like literally pull my watch out.
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And I was like I have to open my booth in two minutes.
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And he was like not my problem and pointed me halfway across the fucking parking lot, lot told me that I had to go in that garage, which was Winter Garage walk a
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mile around to the convention center.
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It's no joke when you say a mile at the casino, that's a real thing.
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Legit, so we had to, you know, hoof it, find a parking spot, drive, walk all the way around, to then pass by the entire line of people trying to get in.
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Which to fast forward it to that point.
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At that moment we're pretty encouraged because it's opening night, it's four o'clock and we're walking past this massive line of people I mean, there's hundreds of people waiting to get in.
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So we're like man, this is gonna be awesome.
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And I run into the booth I think he must've stopped for the bathroom or something.
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And as I'm trying to put things out, people are already come over and asking questions, trying to get in.
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The doors just open up and we have our first sale.
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And there's another guy that's in love with a few things.
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He's going to go find his wife.
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So we're like this convention just started.
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We passed a whole mess of people in the doorway on the way up here I would say in the walkway hall, whatever you want to call it that are going through security right now.
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We're going to crush this.
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That's the feeling I have at this moment.
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We've been open for 38 seconds and we already have a sale.
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This is going to be awesome and I was feeling super stoked and excited because I will say that on opening day of something, when you only have one day to do set up, it is the most stressful thing.
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Yeah.
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Especially when you've never been somewhere before, because you're dependent on other people's attitude and information, and we had some negative attitudes giving us some negative information.
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So I will say the process was smoother than I thought, but it's nerve wracking when you know you have a deadline to get set up.
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So we're getting there at nine trying to get things going, doors open at four, we're coming out of the gates like gangbusters and we're feeling good about it.
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And as quickly as things got started and got exciting, it was just as quickly that things slowed right down and went to a crawling pace, because we are to be open until 11 pm on Friday and I think our last official sale the day was at 6.
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Friday was discouraging, to say the least.
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It was a discouraging experience.
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I mean we were excited but we were exhausted because we worked our ass off.
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We were excited but we were exhausted because we worked our ass off Opening day.
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When you consider the setup time and then the entire event till close down, it's a 14-hour workday.
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So day one is 14 hours and we maxed out with a total sales on our first day of $82.
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So to work 14 hours and to gross 82 bucks is not something you really strive for when you go into business?
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Am I right?
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You're laughing?
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Are you doing the math?
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over there.
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I'm glad you did.
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It's $5 an hour $5 an hour for one of us or both of us.
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One of us, so you take both of us.
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That's 28 hours that we clocked in basically because 14 and 14, 28 hours of work.
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That's $2.92.
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So $3 an hour and then, if you really wanted to think about it and say that that was a gross number of $82.
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So we probably profited 40 bucks, right.
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So you cut that in half and say we maybe made a dollar an hour, right, yeah?
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Or buck 50 an hour, or something like that it's depressing.
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It's depressing and it'll get you down.
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And what I will say is, now that the cat is out of the bag, so to speak, when we're talking about our life and where we're headed and all the exciting things that are happening, we are bringing a child into the world, when you are trying to be the provider for the family, you invest your entire savings and everything you have in your future on a business and your future on a business, and you're sitting around and, let's say, you're 10 hours into your 14 hour fucking work day and you haven't had a sale in hours and you're thinking about the impending birth of your child.
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It can eat you up, it can get into your brain, it can swirl all around and it can make you capital D depressed.
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All right, it's tough.
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It's hard to have a positive mindset during these experiences, but I would say we still felt pretty encouraged on Friday, even though it was as bad as it was.
00:17:38.273 --> 00:17:47.134
We were thinking Saturday is going to be it, because we had so many other vendors and tattoo artists that we know talk to us and say just wait.
00:17:47.134 --> 00:17:50.627
How many times did somebody tell you how busy it was going to be on Saturday?
00:17:50.667 --> 00:17:51.530
Yeah, a lot of people.
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And I think traffic-wise it was busy on Saturday.
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Spoiler, we're going to get there in a minute, but everybody was leading us to believe Saturday is the day.
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So we're like you know what to believe Saturday's Saturday's the day.
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So we're like you know what?
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In all honesty, we went into it hoping let's at least make 500 bucks on Friday and then kind of see what the chips lie by the end of the weekend.
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We know Saturday's going to be our day.
00:18:13.126 --> 00:18:45.191
80 bucks is a far cry off from where we want it to be but I mean normally when we set up though, like we don't anticipate like very much on set up day, opening day, that's like the way we look at it, like we're like all right if we make a couple sales, like okay, like not that big of a deal, but we have, like we always set a goal like all right, this is, you know, opening day, we're gonna make this much and I think that we try to set things in a realistic, um way, and I thought five hundred dollars was pretty realistic based off of what we were doing, but, um, we fell well short of that.
00:18:46.401 --> 00:18:48.266
But I want to say this we fell on our face.
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We definitely fell on our face.
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I want to say this, and I'm going to highlight these people in a moment, but I want to thank everybody that listens to the podcast that gives us support and positive vibes.
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Friday, when we were getting things going, we were getting messages from Lance and Jen picture messages and they were in Tennessee thinking of us.
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They were wearing our stuff.
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They're repping our stuff in Tennessee, scott was reaching out, checking on us.